Ron Goch
The Telios Group
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Ask Open-Ended Questions
February 28th 2007
Whether you’re meeting with a prospective ticket buyer or someone who is considering a corporate partnership investment, be prepared to ask open-ended questions instead of close-ended questions.
Here are a few examples of closed-ended questions and how you can easily change to open-ended questions: (more…)
Additional Enter to Win Contests
February 27th 2007
In yesterday’s blog post, I shared a couple examples of online enter to win contests in hockey, and today I have two more examples – one from NASCAR and another from the Fresno Fuego soccer team:
Daytona 500 Enter to Win Contest
Fresno Fuego Enter to Win Contest
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Ron Goch, The Telios Group
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Create Online Enter to Win Contests
February 26th 2007
Here are a couple hockey online enter to win contests you can create to increase your database with prospective ticket buyers:
SilverBacks Hockey Enter to Win Contest
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Ron Goch, The Telios Group
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Take Time to Review, Reflect & Reinvest
February 23rd 2007
What do you do when you finish a sales meeting with a prospective client? Jump back in your car and head back to the office, moving on to the next project at hand, returning email messages from your Blackberry, or returning voice mail messages you received while in the meeting?
All those things are important, but before you move on to those tasks, I encourage you to review and reflect on what just took place. What did you do well, what could you improve, and if you were in the position of the person you just met with, what would be his or her takeaways from your meeting? (more…)
Do Your Homework
February 22nd 2007
Do you thoroughly research each of your prospective clients before you pick up the phone and/or meet with a prospect, or do you have a general idea who you’re calling or meeting with and you don’t feel as though you need to thoroughly research a prospect?
Many sales executives choose to by-pass the thorough research route, and than are confused why their sales meetings with prospects don’t go as well as they expect. (more…)
Create an Entertaining Experience
February 21st 2007
Many people believe lowering ticket prices will increase attendance, but it’s far from the best way or the most profitable way to fill the seats.
Offering your fans a unique and entertaining experience, and providing flexible full and partial ticket plans, along with group ticket experiences will prove to have a much more positive impact on your attendance and bottom line.
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Ron Goch, The Telios Group
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Free Soda or Water for Designated Drivers
February 20th 2007
I attended the NBA All-Star Game this past weekend, as well as all the festivities and events leading up to the game, and it was a fantastic event.
One neat take away I will share in today’s Telios Tips Blog is the Budweiser Good Sport Responsibility Matters designated driver program offered at the game. (more…)
Official PC Partner of the NBA
February 19th 2007
I was paging through the USA Today and came across a full-page advertisement for the Official PC Partner of the NBA, Lenovo.
It touted how the PC supplier has recorded over 650,000 stats this season and that they created a new stat for fans and coaches that shows the best two players combined stats. (more…)
Pooch on the Pond
February 16th 2007
I had heard of “Bark in the Park” where baseball teams host fans and their dogs for a game, but I had never heard of “Pooch on the Pond,” that is until I came across an ad promoting a game between the Utah Grizzlies and wouldn’t you know it, the Long Beach…Ice Dogs; a nice tie-in with the opposing team’s nickname.
It’s a two for one offer where fans purchasing a ticket, you guessed it, receive one free ticket for their pooch. (more…)
Host a Mother Son Luau at Your Next Game
February 15th 2007
As I shared a few days ago, me and our youngest daughter attended our third annual Daddy Daughter Valentine’s Day Dance and we had a blast.
While standing in line, I noticed a flyer on the wall that read, “Mother Son Luau, May 12.” Since Mother’s Day is Sun, May 13, this is a great idea and an event any sports team playing in the spring could plan now to host in May.
Aloha!
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Ron Goch, The Telios Group
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Score Big Points
February 14th 2007
Today’s Telios Tip is for the “procrastinators,” those of you who didn’t plan ahead with making an investment – no, not a purchase…an investment – in a Valentine’s Day card, flowers, chocolates, a gift card, or some other special gift for your special someone.
You still have time to score big points by picking up something special for that special someone in your life. Don’t even think of going home empty handed or bringing home the same old thing you gave your significant other last year…and the year before that…get creative! (more…)
Host Annual Daddy-Daughter Event
February 13th 2007
I wrote about me and my daughter attending the annual “Daddy Daughter Valentine’s Day Dance” in The Telios Group blog today, and this would be a great event to host prior to any sporting event.
It attracts a lot of fathers and daughters, is a lot of fun for all involved, and tying in a sporting event would be especially attractive to those dads and daughters who share the love of sports.
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Ron Goch, The Telios Group
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Family Fun Fest
February 12th 2007
Last Friday, I suggested our readers consider using their sports facility during the day to entertain kids – and sell tickets – just as a local skate center does each day.
Many sports teams are looking to entertain kids and families at their sporting event. Why not create a partnership with one or more of your local fun centers and have them set up inflatable games, slides and bounce zones at your games and the fun center could have title sponsorship rights to the area?
It would be a great opportunity for you to offer a fun zone for kids, and a terrific opportunity for the fun center to promote its business and distribute special offers to its skating center.
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Ron Goch, The Telios Group
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Unlimited Skating and Bouncing
February 9th 2007
I was looking through one of the advertising circulars we received in our local newspaper and I came across an ad for a kids fun center that offers roller skating and a kids inflatable fun center.
For just $5, any child could skate from noon to 5 pm, which for most sports venues would be a time your sports facility may not be in use if your team is not practicing.
Why not offer a similar fun session for youth and their families who are looking for a fun dat time activity, and tie in a ticket to your sporting event?
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Ron Goch, The Telios Group
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Offer a Postcard Giveaway
February 8th 2007
Most of the hotels I stay in have a complimentary postcard available to take home or to use for sending a note home or to a friend.
It’s an inexpensive way to market and promote the hotel.
Why not do the same at one of your events, or offer the postcards at the ticket box office? A special ticket offer could be included on the backside of the postcard, so recipients could take advantage of the special ticket offer.
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Ron Goch, The Telios Group
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Exploring Ideas that You Can’t Shake
February 7th 2007
According to a new book, “Made to Stick,” by Chip and Dan Heath, the “Don’t Mess With Texas” anti-litter campaign saved the state of Texas more than $1 million almost immediately and caused a 29 percent decrease in trash-tossing on highways within one year. Check out the book for more interesting campaigns “Made to Stick.”
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Ron Goch, The Telios Group
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Family Fun Science Fair
February 6th 2007
I never knew a science fair could be fun, but I guess that’s because when I was in school, I don’t remember “science” as fun.
But, fast forward a few years (okay, several years) and the elementary schools are hosting an annual “Family Fun Science Night” that this year attracted over 450 junior scientists!
(more…)
Make Your Eyes Good Listeners
February 5th 2007
Today’s Telios Tip comes from the Great John Wooden who says, “Listen with your eyes, not just your ears. An injured player would tell me, ‘I’m O.K., Coach.’ His body told me the truth, not his words. An associate might tell you, ‘That’s a good idea, boss.’ His eyes tell the truth, not his words.”
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Ron Goch, The Telios Group
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Fan Stat Sheets
February 2nd 2007
As you can imagine, I go to a lot of sporting events throughout the year. One of the neat things many teams do for their courtside seat holders, suite holders, and usually the fans seated in first five to 10 rows of their arena or stadium is deliver stat sheets to the fans.
A neat touch and benefit to those fans that purchase high-end seats at sporting events. (more…)
Create a Season Highlight DVD for Fans
February 1st 2007
If you watch ESPN, you likely have viewed the Sports Illustrated commercial where they feature – as they do each year – a National Championship offer, and this year it’s the Florida Gators.
The offer was available immediately following the National Championship as if ESPN knew the Gators would defeat Ohio State. However, it’s likely they created one spot for each, and whoever won the game, they were prepared to run the commercial. (more…)