Ron Goch
The Telios Group
Email Ron
Telios Tips
- The Telios Group
- The Telios Group Blog
- Telios Tips
- Quote of the Day
- Question of the Week
- Sales Team Thoughts
- Advertising (8)
- Attitude (6)
- Auctions (3)
- Blogs (5)
- Branding (4)
- Business Best Practices (31)
- Clinics & Camps (6)
- Club & VIP Seating (4)
- Collaboration Strategies (5)
- Community Relations (3)
- Contests (8)
- Coupons & Vouchers (3)
- Customer Experience (10)
- Database Mining & Mgt (17)
- Fan Engagement (44)
- Fan Experience (22)
- Group Ticket Sales (17)
- Halloween Events (2)
- Health & Wellness (2)
- Internships (2)
- Lifelong Learning (15)
- Marketing (18)
- Mascots (2)
- Merchandise Sales (4)
- Miscellaneous (3)
- Networking (3)
- Online Ticket Sales (4)
- Personal Seat Licenses (1)
- Preparation (3)
- Presentations (1)
- Priority Seating (1)
- Professional Dev (1)
- Questions (2)
- Research (4)
- Retention (1)
- Sales (7)
- Sales Management (4)
- Season Ticket Benefits (5)
- Season Ticket Sales (34)
- Special Events (2)
- Sponsorship Sales (13)
- Student Ticket Sales (2)
- Success (3)
- Suite Ticket Sales (1)
- Tailgating (4)
- Technology (1)
- Theme Events (4)
- Ticket Pricing (2)
- Ticket Sales (65)
- Time Management (2)
- Touch Points (6)
- Traditions (1)
- Upselling (1)
- Web Site Best Practices (8)
- Youth Ticket Sales (2)
- December 2008 (5)
- November 2008 (4)
- October 2008 (4)
- September 2008 (5)
- August 2008 (4)
- July 2008 (4)
- June 2008 (5)
- May 2008 (4)
- April 2008 (4)
- March 2008 (5)
- February 2008 (4)
- January 2008 (4)
- December 2007 (5)
- November 2007 (4)
- October 2007 (5)
- September 2007 (4)
- August 2007 (4)
- July 2007 (5)
- June 2007 (21)
- May 2007 (23)
- April 2007 (20)
- March 2007 (22)
- February 2007 (20)
- January 2007 (23)
- December 2006 (19)
- November 2006 (22)
- October 2006 (22)
- September 2006 (21)
- August 2006 (20)
- July 2006 (21)
- June 2006 (22)
- May 2006 (23)
- April 2006 (20)
- March 2006 (28)
- February 2006 (5)
Baseball Offers 2-Year Season Tickets
July 14th 2008
A number of minor league baseball teams have begun to offer their most loyal fans the opportunity to invest in multiple year season tickets, as well as the opportunity to renew season tickets for multiple years for special savings and benefits.
For example, with a two-year commitment, one ball club is providing the following benefits: Prices locked at 2008 season prices for the 2009 and 2010 seasons. (more…)
Seattle Mariners Business Ticket Plan
July 7th 2008
The Seattle Mariners offer a Business Plan that includes tickets to every Monday through Thursday regular-season home game. New Business Plan Holders have the opportunity to purchase tickets to half of the postseason home games in an alternate seat location.
I like the offer and would encourage sports teams to consider a business speaker’s series (or a similar business-oriented benefit) tied to the weekday games to assist businesses with their employee development, networking, and events to bring prospective clients.
_____________________________________________
Sign up for The Telios Group free eNewsletter, Ripples
Raiders Offer Silver and Black Package
June 30th 2008
The Oakland Raiders are offering an all-inclusive Silver and Black season ticket package that includes a ticket to every Raiders 2008 home game, as well as 10 “Silver Dollars.”
Each “Silver Dollar” represents a $10 food and beverage voucher that fans can apply towards game day meals at the Coliseum concession stands.
_____________________________________________
Sign up for The Telios Group free eNewsletter, Ripples
Give Dad a Six-Pack for Father’s Day
June 2nd 2008
The Oakland A’s are offering a special Father’s Day Six-Pack of games that include lower level tickets to six different games for half off the regular price.
The A’s Father’s Day offer is equal to a “buy one get one” since Father’s would likely receive a pair of tickets.
_____________________________________________
Sign up for The Telios Group free eNewsletter, Ripples
Drive Season Ticket Sales with Car Sales
April 28th 2008
Have you ever considered a partnership with a car dealership to increase your season ticket sales?
We recently received a direct mail piece from a car dealer that offered one complimentary one-day pass to an amusement park for a “qualified test drive,” and a complimentary family season pass with a purchase of a vehicle.
These are two great ways car dealerships can provide value to test drives and car purchases, and whether you’re an amusement park or sports team, it’s a fantastic strategy for selling - or “driving” - new full season ticket sales.
____________________________________________
Sign up for The Telios Group free eNewsletter, Ripples
Plan Ahead for Post-Season Success
April 7th 2008
Sports teams that successfully leverage post-season prepare for this success well before they’ve clinched a spot in post-season play. In fact, the most successful selling sports teams plan their post-season marketing and sales strategies well before they start the season.
The sports teams that have fallen short of successfully maximizing its post-season opportunities are usually the teams that react a few weeks before their post-season – versus having a plan before the season’s start - and therefore find themselves in a poor position to fully maximize its opportunities.
I read an article where an NHL team clinched a spot (more…)
Sample Baseball Season Ticket Brochures
March 31st 2008
In the midst of March Madness and spring baseball, here are three links to a college baseball, minor league baseball, and MLB season ticket brochures to compare the layout, content, season ticket packages, season ticket holder benefits, and other elements included in each of the brochures:
University of Kentucky
_____________________________________________
Sign up for The Telios Group free eNewsletter, Ripples
Partial Plans Include Giveaway Nights
October 29th 2007
The Wilkes-Barre/Scranton Penguins have created three unique partial plans where fans who invest in the five-game packages will receive at least two nights of premium item giveaways, along with one T-shirt with each package.
Although fans are not guaranteed to receive one of the giveaways, there’s a good chance fans will receive one of the 6,000 giveaways each game.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Offer Next Year’s Season Tickets
August 13th 2007
The performing arts offer its season tickets for the next season during the season they are performing. In other words, theatres are offering 2008 season tickets – complete with a list of the 2008 shows and dates – now.
What if sports teams did the same? For some, it may not be possible to promote the complete home schedule with opponents and dates, but most teams know what conference games they will host, and have the majority of the non-conference schedule solidified, so why not promote season tickets for next season during this year’s season? (more…)
Offer Early Bird Ticket Special
June 6th 2007
I like the Early Bird ticket special strategy, and Tulane athletics recently implemented its Season Ticket Early Bird Special for Green Wave season ticket holders who renew by the Early Bird deadline.
It’s a great way to reward your season ticket holders for their loyalty and early commitment to investing in season tickets, and a great way to get an early jump on full season ticket sales for the 2007 football season – or any sports season in 2007-08.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Jazz Season Ticket Holders Receive Half Off
May 11th 2007
The Utah Jazz season ticket holders received a special benefit from the Salt Lake Bees due primarily because both teams are owned by Larry Miller, but it’s a great offer for Jazz season ticket holders that any sports team could also do with multiple sports and entertainment properties.
The Jazz season ticket holders can receive Bees season tickets for half price. (more…)
Bees Offer Unlimited Family Pass
May 10th 2007
Whether you have a family of two or twenty-two, the Salt Lake Bees are offering a Bees Family Pass that is good for all 72 Bees home games for only $199.
Every family member in the household can attend each of the Bees home games this season for only $199. A great idea, value and offer for families.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Implement an Early Bird Ticket Special
March 20th 2007
The Minnesota Timberwolves introduced “Early Bird” season ticket packages for the 2007-08 season. It’s a terrific idea and more sports teams should consider implementing this season ticket sales strategy.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Fill the Gaps Campaign
March 2nd 2007
There are many great examples of “Fill the Gaps Campaigns” being implemented today for various initiatives, but the “Fill the Gaps Campaign” I’m referring to in today’s blog post is the gaps between season ticket holders in your sports venues.
Those empty seats – singles, doubles, all of them – that rest between your season ticket holders (STHs) and primarily being used to house your STHs coats and jackets. Why not fill those seats with paid season ticket buyers? (more…)
Utilizing Chalk Talk to Sell Season Tickets
December 18th 2006
I was reading The Washington Post and came across an advertisement for a “Chalk Talk” presented by the Sports Authority, Under Armour and The Washington Post featuring former University of Maryland star Vernon Davis.
The event was scheduled to be held at Rockville, Md., Sports Authority and included a chalk talk moderated by a Washington Post sports reporter, an Under Armour cleat unveiling, an offer extended for the first 100 people who pre-order or purchase the cleats would have the opportunity to meet Vernon Davis, and a lace-up contest with prizes, DJ and music.
This is a neat event that any sports team could do with the twist being a sports team conduct to kick off its season ticket sales. Utilize your head coach at the event, conduct a chalk talk, offer the opportunity for attendees to place a deposit or pay in full for season tickets, conduct contests with your mascot, cheer and dance team on hand, and promote at the sports store, through newspapers ads as a part of a newspaper presenting sponsorship, and utilizing all other sports team advertising and promotions assets.
Why not do multiple chalk talk events leading up to the season or year-round in an effort to sell seasons, secure deposits on groups, or include individual game tickets in the chalk talk package?
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Jazz Offer You Pick ‘Em Ticket Plans
October 17th 2006
The Utah Jazz are offering You Pick ‘Em ticket sales plans that are convenient for fans who would like to customize their ticket packages by picking the number of games and opponents they’d like to see. This is a great alternative to those fans who are unable to attend all home games.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Shock Offer Pistons Pre-Season Tickets
September 4th 2006
I recently received an exclusive online email from the Detroit Pistons that offered a complimentary Pistons preseason game ticket for each Shock Finals ticket purchased. You can check out the offer here.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Receive 2-for-1 Playoff Tickets for Deposit
September 1st 2006
I wrote yesterday about the Detroit Shock being proactive with promoting season ticket deposits for the 2007 season.
Additionally, any person who places a deposit for 2007 Shock season tickets will have the opportunity to purchase two-for-one WNBA Finals tickets.
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Shock Leverage Finals for Deposits
August 31st 2006
The Detroit Shock, who are playing in the WNBA Finals, are taking advantage of the team’s success by promoting 2007 season ticket deposits on its web site.
So many times sports teams are reactive when it comes to leveraging its teams success instead of preparing well ahead of the start of the season for success, and how they will leverage its success.
It’s refreshing to see a sports team like the Shock take advantage of its success to net new season ticket deposits before the 2006 season has even concluded. If the Shock win the Championship, they will be in great shape to continue leveraging its success during the off season, and if they don’t earn the title, they will still benefit from the fact they were proactive in netting deposits before the championship series.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Time to Think About Stocking Stuffers
August 25th 2006
It’s hard to believe, mainly because we haven’t kicked off a football game yet, but in a few short months we’ll not only be in the midst of the football season, but we’ll also be tipping off basketball.
If you’re involved in the marketing, promoting and selling basketball, you likely have rolled out your season ticket renewal campaign, along with your new season ticket initiative, group ticket sales and soon will be gearing up for your individual ticket sales.
Don’t miss the opportunity to thank all those people who purchased single-game tickets from you last season by offering them a discounted season ticket package in the form of a stocking stuffer.
In your offer, you can provide an actual stocking with a gift certificate for the season tickets, or you could provide an extra incentive of two complimentary tickets to a marquee game for orders received before a date you select.
It’s not too early to plan and include a stocking stuffer in your basketball single-game ticket sales plan.
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Drake Offers Parking Pass and Flexibility
July 28th 2006
Drake athletics is offering a complimentary parking pass for the home opener with the purchase of a season ticket, as well as a home opener ticket package that includes two general admission vouchers good for any other home Drake football game.
Check out the full story here.
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Purchase Seasons and Your a Co-Owner
July 21st 2006
Have you ever thought about offering co-ownership of your team to each person who invests in your season tickets?
The Manchester United Football Club has extended this offer to its season ticket holders and you can read more about it here.
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
La Tech Offers DVD with Season Tickets
June 28th 2006
Louisiana Tech, which went 7-4 and defeated then-ranked No. 23 Fresno State in its football season finale, is offering each of its season ticket holders a complimentary DVD highlighting the 2006 season.
La Tech has created a sense of urgency among the season ticket holders by offering the complimentary DVD for those who renew by June 30.
You can read more about the La Tech DVD offer here.
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Marshall Hosts “Choose a Seat” Event
June 26th 2006
The Marshall Athletics Department hosted a “Choose a Seat” event this past Saturday where fans had the opportunity to view, sit and choose seats from those available for Marshall football.
You can read about this event here.
If you haven’t hosted a “Choose a Seat,” “Select-a-Seat,” or Open House event for prospective season ticket holders to view available seats, sit in the seats available, choose their seats, as well as tour your facilities and get to know your staff, coaches and student-athletes, you may want to consider hosting a similar event.
In addition to the above activities, you could also provide attendees the opportunity to play on your field, or on your court if you choose to do for football and/or volleyball. It’s an event that’s ideal for any sports team.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Basketball Helping Sell Football
June 6th 2006
It’s not very often you see a college athletics program take advantage of a successful basketball season to promote it’s football season the next fall, but that’s exactly what Northwestern State is doing.
You can check out its football season ticket offer here.
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Ticket Sales Idea for Out of Town Fans
June 1st 2006
New Mexico State recently announced a neat idea marketing to out of town fans. You can check it out here.
Although a football ticket sales strategy, it’s called the Triple Play. I guess “Field Goal” doesn’t carry the same excitement as a Triple Play.
Well, hopefully NMSU hits a homerun with the new ticket sales strategy!
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Hawks Host Open House
May 30th 2006
Check out the Atlanta Hawks June 3 Open House events here and see what they have planned for the day, their new courtside seats, and special offer for the first 50 people in attendance.
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Canaries Host Tag Day Lunches
April 28th 2006
The Sioux Falls Canaries (AA baseball) recently hosted a series of Tag Day Lunches at their field from 11 am to 1 pm for fans to enjoy some ballpark food and select their seats for the 2006 season.
Your turn to take a shot!
What successful events or activities have you hosted for fans to select their season ticket seats?
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Season Ticket Numbers Continue Decline
April 4th 2006
In Pittsburgh, the Steelers are easily selling out. Other sports organizations, as well as arts and entertainment, are finding themselves having to be as creative as ever to sell tickets.
In a recent article in the Tribune-Review, many creative ticket sales strategies and tips were presented to show how being creative and flexible could lead to increased ticket sales.
Check out the article here.
Your turn to take a shot!
What are you doing to address the growing trend of decreasing season tickets?
***********************
Ron Goch, The Telios Group
The Mini-Plan Season Ticket Offer
March 24th 2006
The Detroit Shock of the WNBA are offering a Create Your Own mini-season ticket offer. The online form provides a list of the Shock home games and fans can customize their package by selecting the games they want for the 2006 season.
Your turn to take a shot!
What new mini-season ticket plans are you offering your fans?
***********************
Ron Goch, The Telios Group
Colleges Set Football Season Ticket Prices
March 17th 2006
On March 13, I shared with you how Iowa State created a $99 football season ticket in an effort to “Pack the Jack” end zones, and they’ve reported selling over 2,100 of the $99 season tickets so far and have a little over 600 left, which Iowa State hopes to sell by its Spring football game on April 15.
Here are some other recent season ticket announcements you may be interested to read:
Clemson completes football ticket pricing comparison
Bowling Green announces season ticket prices & benefits
South Carolina Season Ticket investment increases for 2006
Appalachian State announces football season ticket prices
Your turn to take a shot!
What are you doing at this time to promote sales of your 2006 football season tickets?
**********************
Ron Goch, The Telios Group