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The Telios Group
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Make Messages Stick

December 29th 2006

For those of you looking to make your message stick, check out the Entrepreneur Magazine’s short write up on a new book that features strategies on how to keep your message in the mind’s of consumers.

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Ron Goch, The Telios Group
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Always Include Your Logo

August 22nd 2006

I recently checked into a hotel and asked about local restaurants in the area. The hotel had prepared a list of restaurants in the area that included directions from the hotel.

I was impressed the hotel took the time to create the one-sheet restaurant guide and went a step further by providing directions.

The hotel, however, printed the restaurant list on a plain white sheet of paper and missed a great branding opportunity. No hotel logo, address, phone number and web site. It was also poorly photocopied on a piece of paper.

My tip here would be to place this great guest resource on the hotel’s letterhead which would include their logo, address, phone number and web site.

Is there an opportunity to spin off this resource the hotel has provided and do something similar for your season ticket holders and/or fans? Could you send them a stadium or arena map that includes the food vendor locations, team shop, family fun zone, and other areas of interest?

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Ron Goch, The Telios Group 

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A Lesson in Sticking with Branding Campaign

July 13th 2006

In the article Pirates Keep Branding Campaign it outlines a great lesson on sticking with a branding campaign, even when a sports team is stumbling with its on-field performance.

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Ron Goch, The Telios Group 

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Branding in Promotional Codes

June 15th 2006

I recently enjoyed a sandwich at Subway and picked up a coupon from the counter that offered a discount to a Fourth of July fireworks show.  On the coupon, it stated “Use promo code ‘Eat Fresh’ to get $5.00 off tickets online…”
 

It’s pretty clever of Subway to utilize the promo code as an opportunity to build upon its brand by placing their slogan / branding statement in the promotional code.
 

The next time you offer an online ticket discount, try using your marketing slogan or branding statement as the code.
 

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Ron Goch, The Telios Group 
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