Ron Goch
The Telios Group
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Express Offer Ticket Fundraising
December 3rd 2007
The Round Rock Express (AAA affiliate of the Houston Astros) offers not-for-profit organizations the opportunity to sell Express tickets as a fundraising effort. Each “Berm Bucks” coupon sheet contains six general admission tickets good for any regular season game (except the home opener and July 4).
Organizations can sell each coupon sheet for $30 ($36 retail value) and $15 stays with the organization and $15 is returned to the Round Rock Express.
The Express offers organization up to 200 sheets to sell initially for their fundraisers, and communicate on the ticket fundraising web page that organizations can net $3,000 for their cause by selling all 200 sheets.
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Ron Goch, The Telios Group
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Feed Your Beak
May 30th 2007
The Missoula Osprey baseball team is offering a pre-game All-You-Can-Eat BBQ special for all groups attending their home games.
You can check out the Osprey’s All-You-Can-Eat BBQ special for groups here.
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Ron Goch, The Telios Group
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Value Group Leaders Like Season Holders
May 16th 2007
I’m often surprised more sports teams don’t value its group leaders as they do their season ticket holders.
If you have a group leader who brings in 25 people or you have a group leader who brings in 500 people, each could be viewed as valuable as a season ticket holder and multiple season ticket holders. (more…)
Boy Scout Scavenger Hunt Patch Program
May 7th 2007
The Baseball Hall of Fame and Museum is offering a new scavenger hunt Boy Scout patch program based on the 12 points of the Scout Law.
The Baseball Hall of Fame has created a flyer and scavenger hunt map, which will prove as a helpful guide to any sports teams who would like to put together a similar scavenger hunt patch program and tie into a group ticket sales opportunity for your sports team.
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Ron Goch, The Telios Group
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Group Ticket Leader Incentive Programs
December 22nd 2006
Check out these links to group ticket leader incentive programs offered by hockey teams:
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Ron Goch, The Telios Group
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Group Ticket Leader Incentive Programs
December 21st 2006
Check out these links to group ticket leader incentive programs offered by basketball teams:
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Ron Goch, The Telios Group
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Group Ticket Leader Incentive Programs
December 20th 2006
Check out these links to group ticket leader incentive programs offered by baseball teams:
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Ron Goch, The Telios Group
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Group Tickets and Group Night Advertising
November 16th 2006
Many sports teams run newspapers advertisements, as well as radio and television spots, to promote season tickets, but not many sports teams dedicate its advertising to group ticket sales.
I recently was paging through a newspaper and noticed a hockey team dedicated an entire ad to promoting its group ticket programs and the discounts fans could enjoy by attending a game with a group.
I like the strategy and believe there’s great potential for sports teams to significantly increase its home attendance with a focused sales effort on group ticket sales.
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Ron Goch, The Telios Group
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Exclusive 24-Hour Grey Cup Ticket Sales
October 16th 2006
The 2007 Toronto Grey Cup Committee is offering an exclusive – and unique - 24-hour sale next Thurs., Oct. 19. Once the 24-hour sale has concluded, the Grey Cup tickets will not be sold until some time in 2007. This is a neat way to pre-sell tickets.
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Ron Goch, The Telios Group
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Gators Host Strength & Conditioning Clinic
October 13th 2006
The Gators strength & conditioning clinic is a great example of a creative group ticket sales program, except Florida’s program doesn’t include a group discount ticket. It easily could have included a group ticket, and now that the NBA and college basketball have begun their seasons, this would be a great event for teams to host on a Saturday leading up to a game.
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Ron Goch, The Telios Group
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Exhibition Games in Nearby Markets
October 9th 2006
In an effort to expand your fan base, why not play an exhibition or pre-season game in a nearby community arena to attract new fans?
A good example of this will be when the Dallas Mavericks play the Cleveland Cavaliers in an exhibition game in Pittsburgh, which happens to be near Maverick’s owner Mark Cuban hometown of Mt. Lebanon.
With Pittsburgh being so close to Cleveland, the Cavaliers have embraced the Pittsburgh community and as a result, sold over 10,000 tickets to groups in Western Pennsylvania last season.
How many additional group tickets could you sell if you took the same approach and embraced nearby communities that may be too far for seasons, but close enough for groups and organizations to attend your games?
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Ron Goch, The Telios Group
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Christian Concert to Faith and Family Day
August 3rd 2006
I read an article – you can check it out here – about a local group hosting a Christian concert, and they will be selling tickets to the event.
They’ve invited members of over 3,500 churches to attend the concert, and it reminded me of sports teams that have created Faith and Family Nights and found success selling group tickets.
Check out the story and see if you can take away an idea or two for your next faith and family event.
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Ron Goch, The Telios Group
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Keeping up with the Jones’s
June 12th 2006
The Milwaukee Brewers, who have experienced a surge in group ticket sales this season, will renovate suites in its stadium to accommodate additional group parties.
Other MLB teams, as well as NBA, NFL and NHL teams are doing the same. Could college athletics be next?
You can check out the story here.
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Ron Goch, The Telios Group
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Girl Scouts Have Over 1,300 Fun Patches
April 26th 2006
Did you know the Girl Scouts have over 1,300 fun patches that range from arts and crafts to sports, games and fitness, and from holidays and special occasions to awards and recognition?
Many of the patches make great ideas for events you could host at your sporting events – some are as simple as “Baseball Stadium,” which features a baseball and the field;” and then there’s “End of the Year Party,” “Cinco De Mayo,” “Mom and Me,” “Fundraiser,” “Field Trip,” “Overnighter,” “Sleepover,” “Slumber Party,” “Scavenger Hunt.”
Some real simple event names and patches, but great events kids enjoy that you could tie into your sporting event with a ticket, patch, food and on-field or on-court experience for one group package price.
Your turn to take a shot!
What new Girl Scout event could you host that ties in an existing Girl Scout patch and increases your group ticket sales?
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Ron Goch, The Telios Group
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Do You Really Know Your Competition?
April 19th 2006
Arts and entertainment have taken a page from the sports business when it comes to group ticket sales programs, theme nights and creative ticket sales strategies.
Many in sports view other sports organizations as “the competition,” but those of you who feel “sports” organizations are your primary competition may want to take a closer look at what the local museums, zoos, ballet, opera, symphony and others similar businesses are doing in the way of selling tickets to events in and surrounding your community.
You may be surprised to learn what the arts and entertainment businesses and organizations are doing to sell event tickets. There are a lot of similarities to sports ticket sales strategies, as well as some unique programs you may want to consider for your organization.
Here are three examples to get you started:
Tahoe Resorts Partner With Safeway On Ticket Sales
Snoozeum: Chicago Museum of Science and Industry
Singles Night at the Ohio Ballet
Your turn to take a shot!
What ticket sales strategy are you presently implementing that you picked up from a non- sports business or organization?
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Out of Town Group Ticket Sales
March 28th 2006
Many sports organizations target groups within their community, but major league baseball has also found group ticket sales success with out of town groups.
Read here how Major League Baseball is enjoying spring ball ticket sales success.
Your turn to take a swing!
What could you do to increase your out of town group ticket sales?
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Ron Goch, The Telios Group
Father-Son & Daddy-Daughter Events
March 14th 2006
I shared with you last week in the Question of the Day a Valentine’s Daddy-Daughter event I had the pleasure of attending with my daughter.
Well, our kids brought two more flyers home this week for events that I thought I’d share with you that may spark an idea or two for your sporting events. One is a Father-Son Boy Scout Campout and the other is called “Me and My Cowboy,” and you guessed it, it’s a daddy-daughter ho-down and is being presented by the Girl Scouts.
Many sports organizations host the Boy Scouts and Girl Scouts each year, and in fact, baseball, basketball, football and soccer teams have hosted successful Scout overnight events – “A Night under the Stars,” “Pajama Jam,” and so on. There are many opportunities to combine a Scout father-son night with a sports event. The father-son activities are too numerous to name.
If you haven’t provided the Scouts the opportunity to pitch tents in the baseball outfield or on the football field, or have a sleep-over inside your arena with movies on the video board, you may want to check with your local council to see if there’s interest. You just may find yourself hosting one of your largest groups of the year.
The same for Daddy-Daughter Girl Scout events, which I believe many women’s college and pro teams have executed well. Combining a ho-down, similar to the one offered by our local Girl Scout council, may be a neat twist. This event actually combines line-dancing and hip-hop dance lessons. I can line-dance and hop, but I’m not sure about the hip hop. I’ll give it a try and hope I don’t embarrass our daughter…or worse, pull a muscle!
Anyway, the Girl Scouts also offer “a picture with your cowboy,” which is something sports organizations could also offer its Scout or group attendees. You may even want to include a student-athlete who’s a former Scout, or possibly pictures with your mascot.
Your turn to take a shot!
What successful father-son, daddy-daughter events has your sports organization hosted?
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Ron Goch, The Telios Group