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June 29th 2009

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23 Strategies to Increase Group Ticket Sales

June 22nd 2009

I’d greatly appreciate receiving feedback on “23 Strategies to Increase Group Ticket Sales”

Here’s a free chapter – along with the table of contents and introduction – you can download and read from “23 Strategies to Increase Group Ticket Sales”  Thank you!

23 Strategies to Increase Group Ticket Sales – Windows users 

23 Strategies to Increase Group Ticket Sales – Mac users

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NEW from
The Telios Group, the “Create a Sellout” eBook Toolkit

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June 21st 2009

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June 20th 2009

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June 18th 2009

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April 23rd 2009

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April 22nd 2009

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December 3rd 2007

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May 30th 2007

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Value Group Leaders Like Season Holders

May 16th 2007

I’m often surprised more sports teams don’t value its group leaders as they do their season ticket holders.

If you have a group leader who brings in 25 people or you have a group leader who brings in 500 people, each could be viewed as valuable as a season ticket holder and multiple season ticket holders.

(more…)

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May 7th 2007

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December 22nd 2006

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December 21st 2006

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Protected: Group Ticket Leader Incentive Programs

December 20th 2006

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Group Tickets and Group Night Advertising

November 16th 2006

Many sports teams run newspapers advertisements, as well as radio and television spots, to promote season tickets, but not many sports teams dedicate its advertising to group ticket sales.
 

I recently was paging through a newspaper and noticed a hockey team dedicated an entire ad to promoting its group ticket programs and the discounts fans could enjoy by attending a game with a group.
 

I like the strategy and believe there’s great potential for sports teams to significantly increase its home attendance with a focused sales effort on group ticket sales.
 

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Ron Goch, The Telios Group 
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October 13th 2006

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Exhibition Games in Nearby Markets

October 9th 2006

In an effort to expand your fan base, why not play an exhibition or pre-season game in a nearby community arena to attract new fans?
 
A good example of this will be when the Dallas Mavericks play the Cleveland Cavaliers in an exhibition game in Pittsburgh, which happens to be near Maverick’s owner Mark Cuban hometown of Mt. Lebanon.
 

With Pittsburgh being so close to Cleveland, the Cavaliers have embraced the Pittsburgh community and as a result, sold over 10,000 tickets to groups in Western Pennsylvania last season.
 

How many additional group tickets could you sell if you took the same approach and embraced nearby communities that may be too far for seasons, but close enough for groups and organizations to attend your games?
 

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Ron Goch, The Telios Group 
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August 3rd 2006

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Keeping up with the Jones’s

June 12th 2006

The Milwaukee Brewers, who have experienced a surge in group ticket sales this season, will renovate suites in its stadium to accommodate additional group parties.
 

Other MLB teams, as well as NBA, NFL and NHL teams are doing the same.  Could college athletics be next?
 

You can check out the story here.
 

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Ron Goch, The Telios Group 
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April 26th 2006

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April 19th 2006

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March 28th 2006

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March 14th 2006

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