June 29th 2009
June 22nd 2009
I’d greatly appreciate receiving feedback on “23 Strategies to Increase Group Ticket Sales”
Here’s a free chapter - along with the table of contents and introduction - you can download and read from “23 Strategies to Increase Group Ticket Sales” Thank you!
23 Strategies to Increase Group Ticket Sales - Windows users
23 Strategies to Increase Group Ticket Sales - Mac users
June 21st 2009
June 20th 2009
June 18th 2009
April 23rd 2009
April 22nd 2009
December 3rd 2007
May 30th 2007
May 16th 2007
I’m often surprised more sports teams don’t value its group leaders as they do their season ticket holders.
If you have a group leader who brings in 25 people or you have a group leader who brings in 500 people, each could be viewed as valuable as a season ticket holder and multiple season ticket holders.
May 7th 2007
December 22nd 2006
December 21st 2006
December 20th 2006
November 16th 2006
Many sports teams run newspapers advertisements, as well as radio and television spots, to promote season tickets, but not many sports teams dedicate its advertising to group ticket sales.
I recently was paging through a newspaper and noticed a hockey team dedicated an entire ad to promoting its group ticket programs and the discounts fans could enjoy by attending a game with a group.
I like the strategy and believe there’s great potential for sports teams to significantly increase its home attendance with a focused sales effort on group ticket sales.
October 13th 2006
October 9th 2006
In an effort to expand your fan base, why not play an exhibition or pre-season game in a nearby community arena to attract new fans?
A good example of this will be when the Dallas Mavericks play the Cleveland Cavaliers in an exhibition game in Pittsburgh, which happens to be near Maverick’s owner Mark Cuban hometown of Mt. Lebanon.
With Pittsburgh being so close to Cleveland, the Cavaliers have embraced the Pittsburgh community and as a result, sold over 10,000 tickets to groups in Western Pennsylvania last season.
How many additional group tickets could you sell if you took the same approach and embraced nearby communities that may be too far for seasons, but close enough for groups and organizations to attend your games?
August 3rd 2006
June 12th 2006
The Milwaukee Brewers, who have experienced a surge in group ticket sales this season, will renovate suites in its stadium to accommodate additional group parties.
Other MLB teams, as well as NBA, NFL and NHL teams are doing the same. Could college athletics be next?
You can check out the story here.