July 30th 2007
New to our local newspaper over the past year, but likely not new to other newspapers around the country, is a sticky note-type advertisement stuck to the front page of the newspaper.
It’s highly visible and nearly impossible to miss. (more…)
April 12th 2007
All sports teams advertise, but not all of them do an excellent job of leveraging and cross-promoting its advertising.
A handful of minor and major league sports teams, as well as college athletics, cross-promote across all their mediums and include name and logo recognition for all their media partners in each of the media outlets.
March 7th 2007
While visiting a Bass Pro Shops location this week, I noticed they promote “Three Convenient Ways to Shop!” on its shopping bags.
Here are the Bass Pro Shops three ways, and each are ways a sports team could also promote how to shop with their team:
1. At our Outdoor Super Stores
2. Basspro.com – Always Open – 24/7
3. Free catalogs – 1-800-BASS PRO
January 9th 2007
Many sports teams create a schedule card – some are simply a picture with the schedule on the back, and others have a single and multiple panels with everything from advertisements to promotions schedules.
How do you distribute your schedule cards? When I ask most sports teams this question it’s usually an interns responsibility to distribute the thousands of schedule cards wherever businesses will make them available to their customers. (more…)
December 13th 2006
Many times we’re so focused on the sport we market and promote that we don’t even think about some obvious opportunities to cross-promote sports.
For example, I don’t see many colleges or professional sports teams who have both basketball and hockey teams working together enough in an effort to promote one another.
Of course each could do public address announcements at each sports games, as well as reader board and video board advertising, but there are also opportunities for on-court fan engagement and entertainment that could benefit each.
One example may be tying in a post-game skate with a group basketball ticket package and have a hockey player or coach available at the basketball game to sign autographs or host a Q&A session with fans. The same could be done following a hockey game utilizing the basketball facility, players and/or coaches.
November 30th 2006
Sports teams usually offer a meal deal to sporting events that typically include tickets and food for one price, but the Utah Jazz of the NBA are offering meal deals to fans watching its games on television.
Each time the Jazz air a game on television, they run a half-page newspaper advertisement in The Salt Lake Tribune sports section with the header “Watch the Utah Jazz Tonight!” and the ad includes a Jazz Meal Deal pizza coupon for a large pepperoni pizza, cheesy bread and a 2-liter soda for $9.99.
June 23rd 2006
I’ve been receiving a lot of fun stuff in the mail lately, so I thought I’d share another direct mail piece we recently received.
A new theater opened near our home, and as a member of our local chamber of commerce, I received a complimentary pass for me and a guest to attend a “Pre-Grand Opening” event. I’ve heard of grand openings, but not a pre-grand opening.
I was traveling on business and didn’t have the opportunity to take advantage of the offer, but it seemed like a neat opportunity sports teams could offer it’s season ticket holders when a new sports facility has been completed.
The post card I received offered a FREE movie, FREE Popcorn, FREE drinks, and FREE Candy.
Also, the post card featured two additional coupon offers for future movies.
June 22nd 2006
I received in the mail – as we all do daily – a direct mail piece and I thought I’d share one of the ideas you may find useful (or maybe not) in a future promotional piece.
The envelope stated I had received a “free gift inside.” I opened the envelope, didn’t bother reading the literature and went right for my “gift,” which turned out to be seeds to plant sunflowers.
Written on the front of the envelope was “Our free gift to you to start something new.” On the back of the envelope, “The seeds are for your free time. This seminar is for your lifetime!”
Clever, but I think I’ll pass on the seminar so I can plant my sunflower seeds.
Ron Goch, The Telios Group
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