Telios Tips » 2007 » May

Ron Goch
The Telios Group
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It’s Much More than Baseball

May 31st 2007

The West Virginia Power’s slogan is “It’s So Much More than Baseball,” and they’ve created a video and made it available on its website for fans to view.

The video is a neat idea for sports team looking to promote its sporting events as more of an event versus simply a game. You can view the video here.

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Ron Goch, The Telios Group
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Protected: Feed Your Beak

May 30th 2007

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Salute to Armed Forces Night

May 29th 2007

The Seattle Mariners host a “Salute to Armed Forces Night” with festivities, a commemorative coin, special ticket prices and a donation opportunity to underwrite tickets for soldiers and their families.

This is a great event that any sports team could host in honor of our Armed Forces.

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Ron Goch, The Telios Group
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Host a Youth Fantasy Camp

May 28th 2007

Last Friday’s Telios Tip featured the Los Angeles Galaxy’s Adult Fantasy Camp and today’s Telios Tip features the LA Galaxy’s Youth Fantasy Camp, which any sports team could host with a ticket tie-in or without a ticket for those youth who are season ticket holders or who’ve already purchased a ticket.

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Ron Goch, The Telios Group
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Host an Adult Sports Fantasy Camp

May 25th 2007

The Los Angeles Galaxy host a neat Adult Fantasy Camp that any sports team could conduct with a ticket tie-in for those who do not have tickets, as well as an option to attend for your season ticket holders or those who have already purchased tickets.

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Ron Goch, The Telios Group
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Phillies Clinic and Luncheon for Women

May 24th 2007

The Philadelphia Phillies offered a Clinic and Luncheon for Women on May 15 that sold out and now are offering a Phillies Baseball 101 event on Aug 28.

There are two options being offered for the Phillies Baseball 101 – one that includes a ticket and one that does not include a ticket for season ticket holders and others who have already purchased a ticket. (more…)

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Little By Little Each Day

May 23rd 2007

I remember the times I had to cram for exams in high school and college. I can also remember times when I needed to cram on the weekends to complete a project because I didn’t take the proper time to prepare the week before the deadline.

We all have our moments of procrastination, and it can be pretty stressful. (more…)

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Bears Care Game Day Greetings

May 22nd 2007

The Chicago Bears have a neat program called “Bears Care Game Day Greetings,” where fans can sign-up on their website to have messages displayed during home Bears games on the LED board.

A $250 donation to Bears Care (its charity foundation) is suggested for each in-game message. (more…)

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Be Confident and Positive

May 21st 2007

I’ve been around sports all my life and I’ve met an awful lot of confident people, as well as an lot of “cocky” people.

So when I read Jeffrey Gitomer’s quote that states “People who are cocky and arrogant say, ‘I know that’ and move along. People who are confident and positive ask themselves, ‘How good am I at that?’ and seek to improve.” (more…)

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Mercury Daddy-Daughter Date Nights

May 18th 2007

The Phoenix Mercury are offering a Daddy’s Date Night ticket special every Friday night during the 2007 season, where Dads have the opportunity to bring their daughters (and sons and moms too) to a night of WNBA basketball.

The $25 per person package includes a lower level ticket, a Daddy-Date Night t-shirt, a hot dog, and one soft drink. (more…)

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Email the Booth and Players

May 17th 2007

The Toledo Mud Hens have created two email promotions to engage their fans. The first is a email the booth promotion where fans have the opportunity to send a question to the radio booth where one question is read on-air each game.

The fan whose question is read on-air each game receives a prize pack. (more…)

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Value Group Leaders Like Season Holders

May 16th 2007

I’m often surprised more sports teams don’t value its group leaders as they do their season ticket holders.

If you have a group leader who brings in 25 people or you have a group leader who brings in 500 people, each could be viewed as valuable as a season ticket holder and multiple season ticket holders.

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Featured Merchandise Item of the Game

May 15th 2007

Do you offer a featured merchandise item of the game? Recently while attending the a Dallas Mavericks First Round Playoff game against the Warriors, I noticed in the game program they offered a Nowitzki authentic jersey as the featured item of the game.

In addition, they promote the featured item of the game to its season ticket holders, and reminded them they can receive a 15 percent discount on Maverick’s merchandise at the Fan Shops at American Airlines Center and at NorthPark Center by using their season ticket holder I.D. card. (more…)

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Evaluate Your Season Ticket Holder Benefits

May 14th 2007

What benefits do your season ticket holders receive for investing in season tickets with your sports team? When was the last time you evaluated your season ticket holder benefits package compared to the compared to other sports and entertainment entities in your market and surrounding area?

When was the last time you surveyed your season ticket holders to ask them what they think about their benefits and ideas they may have to improve your benefits? (more…)

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Jazz Season Ticket Holders Receive Half Off

May 11th 2007

The Utah Jazz season ticket holders received a special benefit from the Salt Lake Bees due primarily because both teams are owned by Larry Miller, but it’s a great offer for Jazz season ticket holders that any sports team could also do with multiple sports and entertainment properties.

The Jazz season ticket holders can receive Bees season tickets for half price. (more…)

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Bees Offer Unlimited Family Pass

May 10th 2007

Whether you have a family of two or twenty-two, the Salt Lake Bees are offering a Bees Family Pass that is good for all 72 Bees home games for only $199.

Every family member in the household can attend each of the Bees home games this season for only $199. A great idea, value and offer for families.

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Ron Goch, The Telios Group
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The Ultimate Marriage Proposal Contest

May 9th 2007

Major League Baseball and Taco Bell are teaming to offer fans The Ultimate Marriage Proposal on what they have tabbed “the luckiest day of this century – 7/7/07.

In this enter to win contest, the contestant is encouraged to provide seven reasons why the person they’re proposing to is lucky to be marrying them. The lucky winner will have the opportunity to propose at a nationally televised game on Fox TV. (more…)

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Propose Solutions When Problems Arise

May 8th 2007

How many times have you been in a staff meeting and inevitably someone raises their hand and shares a problem they see with your business team or with your business in general?

It happens all too often, and I don’t mind the fact that someone raises their hand and shares a problem s(he) sees or is experiencing, but I do get frustrated when a person shares a problem and fails to share a solution. (more…)

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Protected: Boy Scout Scavenger Hunt Patch Program

May 7th 2007

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MasterCard and American Airlines Offer Trip

May 4th 2007

MasterCard and American Airlines have teamed to offer fans the Ultimate Baseball Prize Package where fans have an opportunity to win a grand prize gift pack that includes $10,000 in American Airlines gift cards, a $15,000 MasterCard gift card to be used towards baseball tickets, and a premium baseball gift bag.

This is a great enter to win contest with attractive prizes. It’s interesting to note that When you review this online baseball promotion, one may automatically assume MLB is involved, but there are no MLB logo or reference; simply “baseball.” (more…)

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You Must Use a Stamp

May 3rd 2007

While reading a SkyWest Magazine on a flight from Salt Lake City to Dallas, I came across a promotion that encouraged feedback from the readers.

However, I found two things interesting about this solicitation of feedback. First, the magazine is only soliciting positive feedback when it states, “To win a free copy of one DVD, just be among the first 25 people to write and tell us what you like best about this publication. (more…)

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Deliver the Greatest Performance

May 2nd 2007

Jeffrey Gitomer says there are four elements to delivering what he calls the “greatest performance (presentation) in the world,” and they include: 1. Rapport,: Can the audience relate to you?, 2. Need: Do your words fulfill the needs of the audience?; 3. Importance: Is the audience willing to try it?; and 4. Confidence: Can the audience relate to you?

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Ron Goch, The Telios Group
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Protected: Celebrate Teacher Appreciation Week

May 1st 2007

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