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Sports teams that successfully leverage post-season prepare for this success well before they’ve clinched a spot in post-season play. In fact, the most successful selling sports teams plan their post-season marketing and sales strategies well before they start the season.
The sports teams that have fallen short of successfully maximizing its post-season opportunities are usually the teams that react a few weeks before their post-season – versus having a plan before the season’s start - and therefore find themselves in a poor position to fully maximize its opportunities.
I read an article where an NHL team clinched a spot (more…)