Ron Goch
The Telios Group
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Drive Season Ticket Sales with Car Sales
April 28th 2008
Have you ever considered a partnership with a car dealership to increase your season ticket sales?
We recently received a direct mail piece from a car dealer that offered one complimentary one-day pass to an amusement park for a “qualified test drive,” and a complimentary family season pass with a purchase of a vehicle.
These are two great ways car dealerships can provide value to test drives and car purchases, and whether you’re an amusement park or sports team, it’s a fantastic strategy for selling - or “driving” - new full season ticket sales.
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Omni Hotels Get Into the Game
April 21st 2008
I recent edition of the Omni Select Guest e-News celebrated one of America’s favorite pastimes - baseball – by offering hotel packages that include various baseball packages that included rooms, cracker jacks, peanuts, parking at the hotel, and other hotel amenities.
The only thing missing were the tickets to the game, and this is where it would be a terrific partnership and a home run for hotels and sports teams to partner and offer fans a complete package that also includes tickets to games.
This is a terrific opportunity to tap into the hotels guests who are looking for events and activities to enjoy while traveling.
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Mariners Offer Season Ticket Partner Zone
April 14th 2008
The Seattle Mariner’s have created the “Season Ticket Partner Zone” - a free service for season ticket holders - where fans looking to invest in full season tickets can partner with other Mariner fans to share the full slate of games while each enjoying full season ticket benefits.
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Plan Ahead for Post-Season Success
April 7th 2008
Sports teams that successfully leverage post-season prepare for this success well before they’ve clinched a spot in post-season play. In fact, the most successful selling sports teams plan their post-season marketing and sales strategies well before they start the season.
The sports teams that have fallen short of successfully maximizing its post-season opportunities are usually the teams that react a few weeks before their post-season – versus having a plan before the season’s start - and therefore find themselves in a poor position to fully maximize its opportunities.
I read an article where an NHL team clinched a spot (more…)