Ron Goch
The Telios Group
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Cross-Promoting Sports
December 13th 2006
Many times we’re so focused on the sport we market and promote that we don’t even think about some obvious opportunities to cross-promote sports.
For example, I don’t see many colleges or professional sports teams who have both basketball and hockey teams working together enough in an effort to promote one another.
Of course each could do public address announcements at each sports games, as well as reader board and video board advertising, but there are also opportunities for on-court fan engagement and entertainment that could benefit each.
One example may be tying in a post-game skate with a group basketball ticket package and have a hockey player or coach available at the basketball game to sign autographs or host a Q&A session with fans. The same could be done following a hockey game utilizing the basketball facility, players and/or coaches.
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Ron Goch, The Telios Group
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