Telios Tips » Web Site Best Practices

Ron Goch
The Telios Group
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Chicago Cubs Special Offers Page

August 10th 2009

Many sports teams provide a page on their websites for special ticket offers, but the Chicago Cubs have created a Special Offers page that not only includes ticket offers, but also the Cubs Club, merchandise, away game trips, the Wrigley brick program, VIP seats, and enter to win contests. It’s well done and worth a look and consideration from other sports organizations.

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Protected: Giants Web Site Features Fund-raising Page

December 10th 2007

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It’s Much More than Baseball

May 31st 2007

The West Virginia Power’s slogan is “It’s So Much More than Baseball,” and they’ve created a video and made it available on its website for fans to view.

The video is a neat idea for sports team looking to promote its sporting events as more of an event versus simply a game. You can view the video here.

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Ron Goch, The Telios Group
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Hawks Offer Fan Photos Online

November 15th 2006

Have you been to Disneyland, Disney World, or one of your local parks where a photographer is standing by to take your photo as you enter the park?

The Atlanta Hawks are offering a similar photo opportunity for its guests with the Hawks FanFoto, where digital pictures are taken of fans and they can visit the Hawks web site to view and purchase their photos.

It probably won’t be long before more college and professional sports teams follow Atlanta’s lead on this fan promotion that could net incremental sponsorship and promotions revenue for teams.

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Ron Goch, The Telios Group
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Theatres Offer Field Trip Guides

November 1st 2006

The Minnesota Children’s Theatre Company has a neat web page for teachers to download reference guides to print and use with each of the classes prior to taking a field trip to the Children’s Theatre.

They also have a neat page called Behind the Curtain that has free videos and downloads.

Sports teams could offer similar reference guides and resources for teachers to access prior to day games, as well as offer a Beyond the Sidelines page that shows teachers and students what happens behind the scenes of a sporting event. This would be both educational and informative to teachers and students, as well as season ticket holders, sponsors, and fans.

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Ron Goch, The Telios Group
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Suns Paint the Town Orange for Opener

October 31st 2006

The Phoenix Suns Painted the Town Orange and created a neat introduction page to its web site to promote tonight’s home opener.

The Suns 2006-07 theme is “Eye on the Prize,” and I encourage you to check out the team’s TV commercials, which I’ve provided a link to here. They’re very well done. Additionally on this same page are the Suns radio spots and other multimedia presentations, which engage the fans and offer the team additional sponsorship opportunities.

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Ron Goch, The Telios Group
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You Can Drop the “www”

October 4th 2006

Do you display your web site in advertising and print material as www.TheTeliosGroup.com or do you promote your site address as TheTeliosGroup.com, dropping the “www?”

I see so many web site addresses advertised with the “www” before its web site address? Why include the “www” when a visitor does not need to input “www” to access your web site?

Since your advertising and/or promotions objective is to increase your web site visitors and make it easier for those visitors to remember your web site by dropping the “www” before your web site.

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Ron Goch, The Telios Group
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