Ron Goch
The Telios Group
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Protected: Zoo’s Online Discount Ticket Programs
June 3rd 2009
Ticketmaster Promotes WNBA Family Packs
June 7th 2006
Check out what Ticketmaster is doing in a collaborative effort with the WNBA – which is celebrating its 10th year – to promote six teams Family Pack offers. You can access the Ticketmaster page here.
Take note of the different offers and the fact, for example, Indiana has both a title and presenting sponsor of its Family Nights. The Fever – who are off to a great start this season – have put together a ticket package that also includes food and a T-shirt.
The fact they’ve not only sold a title sponsorship, but also a presenting sponsorship illustrates the value of the corporate partnership, marketing and ticket sales teams working together to maximize revenue opportunities.
The McDonald’s title sponsorship is an ideal partnership for promoting the Family Nights, and The Indianapolis Star as the presenting (media) partner offers the advertising (visibility and awareness) to support the ticket sales program.
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Ron Goch, The Telios Group
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Auction VIP Package
May 26th 2006
Do you offer your fans each game the opportunity to bid online for a special VIP package that could include VIP tickets, an autographed item, and a tour of your facility?
If you do, good for you! If not, why not?
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Ron Goch, The Telios Group
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Web Wednesdays
May 24th 2006
Have you heard of Web Wednesdays?
Many professional sports teams offer an online special for their Wednesday games and cleverly have called them Web Wednesdays.
The offers can vary from week to week, game to game, or they can remain the same throughout the season.
The Web Wednesday online ticket specials potentially could be sponsored, and are a neat way to offer an online ticket discount for your fans.
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Exclusive Online Single-Game Pre-Sale
April 5th 2006
Do you offer your fans an exclusive online single-game pre-sale before you offer your single-game tickets to the general public at the box office?
If you do, good for you! If not, why not?
The Detroit Shock of the WNBA offered its fans an exclusive online pre-sale for fans to purchase single-game tickets to its ninth season, and today began its traditional single-game ticket sales – both online and offline to the general public.
This is a great way to utilize the power of the Internet and offer fans an easy and convenient way to purchase your tickets, and reward those who purchase early.
Your turn to take a shot!
How are you utilizing online sales strategies to increase your ticket sales?
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Ron Goch, The Telios Group