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The Telios Group
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Protected: Build Kids Club Prospect Database

November 24th 2008

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Protected: A Creative Database Builder

October 27th 2008

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Receive a Birthday Burger With Sign-Up

October 1st 2007

Our family recently enjoyed dinner at a Red Robin restaurant, and I noticed a special offer at the table where customers who sign up for the Red Robin eClub – a free eNewsletter – receive a free gift as well as a free birthday burger every year.

Is there a special gift or “birthday benefit” sports teams could offer fans that sign up for team’s eNewsletters?

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Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples

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Build Database with Super Fans

June 27th 2007

The Indiana Pacers conduct a Fan of the Game contest where Pacers fans have the opportunity to enter a contest where one lucky fan is chosen to be introduced before tip-off of a home game.  The fan also receives a T-shirt, hat and game tickets.
 

This is not only a great game promotion to engage fans, but a great strategy for building a database of super fans.

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Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples

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Have Partners Run Enter to Win Contests

June 25th 2007

The Ashville Tourists baseball team and the Ashville Citizen-Times newspaper are offering fans an opportunity to win tickets to games with an online
Enter to Win Tickets contest featured on the Times-Citizen website.
 

This is a great way to leverage a team’s sponsorship, create quality visibility and awareness for the Tourists, build a database with prospective ticket buyers, and engage fans with a fun contest.
 
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples

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Build Database and Offer Purchase Incentive

June 20th 2007

Office Depot, which sponsors Nextel Cup driver Carl Edwards and his No. 99 Office Depot Ford Fusion, has created an “enter to win” contest where fans have an opportunity to visit Office Depot and enter for a chance to win an autographed Carl Edwards helmet.

Enter to win contests have traditionally been a solid strategy for building a database, but in an effort to ensure store foot traffic and revenues increase, Office Depot is providing fans with $10 off each $25 or more purchase when they visit Office Depot. (more…)

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You Must Use a Stamp

May 3rd 2007

While reading a SkyWest Magazine on a flight from Salt Lake City to Dallas, I came across a promotion that encouraged feedback from the readers.

However, I found two things interesting about this solicitation of feedback. First, the magazine is only soliciting positive feedback when it states, “To win a free copy of one DVD, just be among the first 25 people to write and tell us what you like best about this publication. (more…)

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Build Your Database With Enter to Win

March 16th 2007

We’ve shared a number of ways to use enter to win contests to build your qualified lead lists, and I received an email inviting me to enter to win VIP tickets to the Holyfield “Real Deal” boxing match.

It’s your traditional online enter to win offers, but what I found interesting when I followed the link to the enter to win web site page, there’s no mention of St. Patrick’s Day or promotions surrounding St. Patrick’s Day even though the match will take place on Sat, March 17…St. Patrick’s Day. (more…)

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Additional Enter to Win Contests

February 27th 2007

In yesterday’s blog post, I shared a couple examples of online enter to win contests in hockey, and today I have two more examples – one from NASCAR and another from the Fresno Fuego soccer team:

Daytona 500 Enter to Win Contest

Fresno Fuego Enter to Win Contest 

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Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples 

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Create Online Enter to Win Contests

February 26th 2007

Here are a couple hockey online enter to win contests you can create to increase your database with prospective ticket buyers:

DQ Cup Enter to Win Contest

SilverBacks Hockey Enter to Win Contest 

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Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples 

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Coloring Contest Helps Build Database

October 27th 2006

The Utah Jazz are promoting a coloring contest, which is a great way to build its database of prospective ticket buyers, while also promoting its 2006-07 season home opening game.
 

You can access the coloring contest page and the contest details here.
 

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Ron Goch, The Telios Group 
Sign up for our free eNewsletter, Ripples

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Celebrate Anniversary with Ticket Giveaway

October 24th 2006

The St. George Marathon celebrated its 30th anniversary this year and gave away 30 complimentary entrants to this year’s marathon.  They will do the same to celebrate its 31st anniversary in 2007.
 

Sports teams could do the same by offering a similar enter to win on its web site – as well as utilizing other mediums – and offer fans the opportunity to win one of the season tickets or game tickets you give away – one for each year of the franchise.
 

You offer your fans a neat contest, building a database of quality leads, and also introduce or have fans sample your product each year – either season-long, or game-by-game, depending on whether you give away season tickets or single-event tickets.
 

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Ron Goch, The Telios Group 
Sign up for our free eNewsletter, Ripples
 

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Dodgers Capturing Names in Post-Season

October 5th 2006

Check out the Dodger’s online enter to win ticket contest where they’re hitting a home run by leveraging its post-season play with an enter to win ticket contest that will reward one lucky fan with two NL Division Series game tickets, while the Dodgers score solid season ticket holder leads for its 2007 season.
 

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Ron Goch, The Telios Group 
Sign up for our free eNewsletter, Ripples

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Win a Road Trip Fun Pack

October 2nd 2006

I was reading a story and came across the online Win a Road Trip Fun Pack contest and thought this would be a great way to build a prospective family season ticket list.  Check it out and see if you can develop a similar online contest for your sports organization.
 

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Ron Goch, The Telios Group 
Sign up for our free eNewsletter, Ripples

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The Happy Feet Sweepstakes

September 27th 2006

I just happen to sitting in a DoubleTree Hotel reading the USA Today when I came across a half-page advertisement that features a Happy Feet Sweepstakes where one lucky winner will enjoy a “fantastic trip for four to attend the Los Angeles premiere of the movie “Happy Feet from Warner Bros Pictures.”
 

That’s the grand prize.
 

Additionally, 50 “first Prize” winners will receive a copy of the “Warner Sunset/Atlantic Records Happy Feet Soundtrack featuring Prince, “The Song of the Heart,” and Gia Farrell, “Hit Me Up.”
 

If you like to enter, you can click here to read about the toe-tapping tale and register for your chance to win.
 

What a great way to promote a movie premiere – which happens to be Nov 17th for Happy Feet – as well as the movie’s soundtrack.
 

The same strategy could easily be transferred over and used to kick off a sports season or a sporting event. 

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Ron Goch, The Telios Group 
Sign up for our free eNewsletter, Ripples
 

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Follow Up and Follow Through

August 28th 2006

One of the quickest ways someone could standout among the rest is by simply following up and following through on a consistent basis.

It sounds easy, and most times it is. However, I don’t believe most people do this on a regular and consistent basis. In fact, I believe a larger percentage of people are not consistent with their follow up and follow through. Most people have good intensions and would like to be known as someone who always follows up and follows through, but the reality is that many people are not good finishers.

Are you a finisher – one who follows up and follows through consistently – each and every day, each and every project?

If you want to standout among the crowd, be a finisher and I guarantee you’ll stand out among the crowd.

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Ron Goch, The Telios Group

Sign up for our free eNewsletter, the Telios Telegram

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Effective Data Mining for Sports Organizations

July 12th 2006

According to The Sport Journal: “Although data mining has not been as widely employed in sport as it has in business, various successful applications in sport still exist. The following observations demonstrate how effective data mining can be for sport organizations and how sport organizations benefit from implementing data mining.”

You can read the entire article on sports data mining here.

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Ron Goch, The Telios Group 

Sign up for our free eNewsletter, the Telios Telegram 

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