May 21st 2009
Notre Dame’s DeBartolo Center for the Performing Arts, DTSB and the College Football Hall of Fame have formed a neat partnership to offer Outdoor Movie Nights on the Gridiron. This is a terrific idea and collaborative effort between sports and performing arts.
May 20th 2009
January 19th 2009
One of the most positive elements that has resulted from the down economy is the increase in strategic alliances, joint ventures, and more companies and individuals participating in collaborations.
If someone conducted a survey to total the number of business alliances and collaborations prior to the downturn, it’s safe to say the number of collaborations now has increased significantly.
In addition, social networking is also substantially on the rise with Facebook outpacing everyone on the social scene, as well as businesses utilizing Facebook profile pages and groups. LinkedIn, primarily a business network that added groups last year, is leading the business social networks, and Twitter – a micro- (more…)
April 2nd 2007
Today’s Telios Tip comes from a quote I read this past weekend. I don’t know who the author is, but I like it. Here it is: “We could learn a lot from crayons: Some are sharp, some are pretty, some are dull, while others are bright, some have weird names, but we have to learn how to live in the same box.”
January 8th 2007
Are your promotions and ticket specials in sync with one another?
When your mascot is celebrating a birthday during one of your games, are you offering kids and family ticket specials? Have you also invited all the other mascots to join the celebration and also extended a special ticket offer to each of those businesses customers? (more…)
September 21st 2006
Did you know Dunkin’ Donuts now has a line of coffee? I didn’t until I viewed a Budget rent-a-car advertisement in the USA Today that featured the headline, “Use your bean to get your coffee.”
The ad offered readers the opportunity to “rent twice and get two pounds of Dunkin’ Donuts Coffee free.” I don’t usually eat donuts from Dunkin’ Donuts, so I’m not surprised I haven’t heard about its line of coffee, but if I had to guess, I believe the coffee line is new to the market and Dunkin’ Donuts has teamed with Budget in an effort to promote the new coffee line.
If this is true, Dunkin’ Donuts has likely teamed with other companies in an effort to receive free advertising and promote its new line of coffee.
This is partnership between Budget and Dunkin’ Donuts is a great example of business alliances that benefit both companies and easily can be transferred to any business, including the sports business. You can follow this link to read more about this offer: http://www.budget.com/budgetWeb/misc/ddenrollment.ex.
May 1st 2006
I read a story this weekend about a Theatre Alliance in Louisville and how this type of alliance has assisted the arts in Louisville and other places.
I couldn’t help but wonder if a similar “alliance” could be beneficial to the business of sports. What if college teams in certain areas created a business alliance, or if amateur and pro teams created a business alliance?
Check out the article here and I encourage you to give the idea for athletics some thought. If it works for the arts, why couldn’t it work for athletics?
March 19th 2006
Have you ever approached your ticket sales with sponsorships and ticket sales objectives in mind? Have you ever approached your sponsorship sales with ticket sales and sponsorship sales objectives in mind?
If so, good for you! If not, why not?
What if you approached a potential restaurant corporate partnership with the objective of collaborating to promote the restaurant at your athletic events, offered a combined ticket / restaurant certificate package, and the restaurant promotes your sports organization and the ticket / restaurant certificate package in their restaurant?
Your turn to take a shot!
What other corporate partner ticket sales programs could you create, collaborate on, and implement?
Ron Goch, The Telios Group