Ron Goch
The Telios Group
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You Must Use a Stamp
May 3rd 2007
While reading a SkyWest Magazine on a flight from Salt Lake City to Dallas, I came across a promotion that encouraged feedback from the readers.
However, I found two things interesting about this solicitation of feedback. First, the magazine is only soliciting positive feedback when it states, “To win a free copy of one DVD, just be among the first 25 people to write and tell us what you like best about this publication.
The second interesting fact I picked up from the magazine is all letters to the magazine must be sent via standard mail since the magazine states, “sorry, no email. You have to use a stamp!”
This is a good strategy for those who would like to to obtain addresses to build a database, but likely would limit the number of overall entries.
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Ron Goch, The Telios Group
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