Ron Goch
The Telios Group
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Mom & Me at the Zoo
April 30th 2007
While reading the newspaper, I came across an advertisement promoting “Mom & Me at the Zoo.”
It caught my eye as a neat event for kids and their mothers, and strategically timed with Mother’s Day approaching.
The event will include games, face painting, entertainment, a frozen treat from an ice cream sponsor, and arts and crafts. (more…)
Use Coasters for Branding and Selling
April 25th 2007
While flying from Salt Lake City to New York this week, I received a coaster with my beverage versus the napkin I typically receive on flights.
The coaster not only displayed the Delta Air Lines logo, but also $25 annual membership discount for Delta’s VIP lounge, the Crown Room. (more…)
Hotel Offers Upgrade Opportunity
April 23rd 2007
I booked a hotel room reservation for a business trip to New York City and when I received the email confirmation, it stated: “Premium rooms may go unsold and can be offered at check-in for as little as $15 extra per night.”
Although I was not interested in a premium room, I couldn’t help but think how this simple offer could be extended to sports fans by ticket box offices every day, yet the tickets fans buy are usually in the location they’ve requested. (more…)
Increasing Your Referrals
January 2nd 2007
ChangingMinds.org has an interesting article on increasing referrals. If your responsibility is sales – and I believe everyone’s job involves sales each day – I encourage you to check out this article.
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Ron Goch, The Telios Group
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Earning Trust With Prospects
October 6th 2006
Today’s Telios Tip comes from Marcus Schaller, author of the Lead Ladder, who writes: “The more personable and authentic your relationship with a prospect, the easier it is to close the sale.”
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Ron Goch, The Telios Group
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Sell To People Who Want Your Product
August 11th 2006
Today’s tip comes from Guy Kawasaki who says:
“It’s simple: Sell to people who want your product; ignore those who don’t. I spent years trying to get people to buy into Macintosh. We were selling a dream of how the word might become a better place. That kind of selling requires a different mind-set from that of trying to meet a quota. Some people got it in thirty seconds. Others didn’t get it and never would. It took me a while to learn that you can’t convert atheists. You can’t se;; oil to Arabs, or refrigerators to Eskimos. Don’t even try.”
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Ron Goch, The Telios Group
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Sell With Enthusiasm
August 7th 2006
Do you go into every day, every meeting and approach every person you meet with enthusiasm?
Are you enthusiastic about today, about the opportunities ahead of you, and all you can learn today?
Is your attitude contagious, and if so, is it a positive one?
Whether you work in sales or not, I think you’ll find value in what Harry F. Banks once said: “A salesman minus enthusiasm is just a clerk.”
Have an enthusiastic day!
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Ron Goch, The Telios Group
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