Pre-Order and Save
September 24th 2007
I received an email from Barnes & Noble, which I’m a member of the Reader’s Advantage Program they offer – a loyalty program – and in the “This Week at Barnes& Noble” was a “pre-order” offer for Joel Osteen’s “Become a Better You” book that will be released on Oct 15.
This is a neat idea any sports team or college athletics department could offer its most loyal fans who are subscribed to its eNewsletter. Whether it’s a “pre-order” or Early Bird Special, why not offer your season ticket holders, group leaders, donors and/or eNewsletter subscribers the opportunity to receive a specially discounted price prior to the general public receiving the “regular-price” offer a few weeks later?
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Ron Goch, The Telios Group
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Buffalo Sabres Emcee Contest
September 17th 2007
The Buffalo Sabres have created a neat competition among the fans for the opportunity to emcee 10 Sabres home games and they’re down to the final four contestants.
This is a great way to engage the Sabres fans and create publicity during the off=season.
You can follow this link to read the news release announcing the final four emcee contestants.
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Ron Goch, The Telios Group
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7 Habits of Highly Effective People
September 10th 2007
If you have not read “The 7 Habits of Highly Effective People,” by Stephen Covey, I highly encourage you to pick up a copy if you don’t own it, or pull the book of the shelf if you do, and commit each day to reading a chapter to understand and learn the concepts that will no doubt positively impact your life…personally as well as professionally. (more…)
Advice From the Other Side of the Desk
September 3rd 2007
Secret Weapon Lures® created “Sponsorship from a Tackle Company’s Perspective,” as a free resource for anglers and event organizations to gain an appreciation of sponsorship from the tackle manufacturer’s point of view.
The document is the advice Secret Weapon Lures® provides to aspiring tournament anglers and event organizers who contact them and request sponsorship. (more…)