Ron Goch
The Telios Group
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Live Like a Chicago Bull for a Day
February 25th 2008
The Chicago Bulls have teamed with the Illinois Lottery for a neat promotion where 12 weekly winners have the opportunity to “Live Like a Chicago Bull for a Day.”
Each of the 12 weekly winners chosen receive two premium seats to a Bulls game; two pre-game shoot around floor passes; one Bulls player jersey; and the opportunity to have a picture take at center court. (more…)
New and Unique Halftime Entertainment
June 7th 2007
Are you looking for a new and unique halftime show that likely many of your fans have not experienced? Check out The Peking Acrobats, who are said to be “Daring, daunting and downright fun” with their balancing act on chairs, defying gravity routine on a high-wire, and then twisting their bodies into amazing contortions.
I don’t know if they’ve ever performed at a college or professional sports event, but if not, maybe your sporting event could be their first!
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Ron Goch, The Telios Group
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Get on the Train
April 26th 2007
While attending a Salt Lake Bees baseball game, the triple-A affiliate of the Los Angles of Anaheim, my daughter and I had the opportunity to play in the “Fun Zone,” which included a kids moon walk and a large play ground, and also take a train ride.
With nine innings of baseball, the “Fun Zone” and train ride – five passenger cars that could accommodate 10-12 adults and kids – were both well received by my daughter and a great way to mix a long game with some fun kids activities. (more…)
Identify Opportunities and Receive a Cookie
April 5th 2007
While staying in a DoubleTree Hotel, I came across a neat way the hotel is encouraging their guests to look for opportunities on how the hotel can improve.
A wall sign near the elevator read:
“Wanted!! (more…)
Free Shuttle Service to the Game
March 13th 2007
The Big Ten Conference hosted its Men’s Basketball Tournament in Chicago last week and offered fans free shuttle transportation to the United Center.
The shuttle, which ran every 10 to 15 minutes, serviced each of the seven Big Ten Conference hotels. (more…)
Fan Club Launches VIP Ticket Sales
March 8th 2007
In Aerosmith’s first World tour in nearly a decade, the honored Rock & Roll Hall of Fame band with over 100 million albums sold, will offer exclusive VIP ticketing packages through Aerosmith’s official fan club, Aero Force One (AF1).
Today the AF1 fan club launched the VIP ticket sales for four concert dates. (more…)
National Anthem Tryouts
March 5th 2007
Have you ever thought you or someone you know has the talent to sing the National Anthem at a sporting event?
I promise you, that thought has never crossed my mind. If you’ve heard me sing - and very few people outside of my family have - you’d know why.
But I’m sure there are many talented singers who feel they have what it takes to sing the National Anthem, and the Real Salt Lake soccer team is providing those fans the opportunity to showcase their talents during an afternoon tryout. (more…)
Pooch on the Pond
February 16th 2007
I had heard of “Bark in the Park” where baseball teams host fans and their dogs for a game, but I had never heard of “Pooch on the Pond,” that is until I came across an ad promoting a game between the Utah Grizzlies and wouldn’t you know it, the Long Beach…Ice Dogs; a nice tie-in with the opposing team’s nickname.
It’s a two for one offer where fans purchasing a ticket, you guessed it, receive one free ticket for their pooch. (more…)
Host Annual Daddy-Daughter Event
February 13th 2007
I wrote about me and my daughter attending the annual “Daddy Daughter Valentine’s Day Dance” in The Telios Group blog today, and this would be a great event to host prior to any sporting event.
It attracts a lot of fathers and daughters, is a lot of fun for all involved, and tying in a sporting event would be especially attractive to those dads and daughters who share the love of sports.
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Ron Goch, The Telios Group
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Fan Stat Sheets
February 2nd 2007
As you can imagine, I go to a lot of sporting events throughout the year. One of the neat things many teams do for their courtside seat holders, suite holders, and usually the fans seated in first five to 10 rows of their arena or stadium is deliver stat sheets to the fans.
A neat touch and benefit to those fans that purchase high-end seats at sporting events. (more…)
Host Winterfest at Your Next Game
January 31st 2007
If the City of Blowing Rock, North Carolina can host an annual “Winterfest” in the North Carolina Mountains, sports teams every where – warm and cold states - should take the Polar Bear Plunge and host a winterfest at their next sporting event.
The Blowing Rock event, which was held this past weekend, had something for everyone, including a Chili Cook-off, pancake breakfast, hayrides, ice carving, live music, and much more. (more…)
Formalize Your Facility Tours
January 15th 2007
Many college athletic departments, sports teams and facility owners are looking for ways to increase revenues. I picked up a “Backstage Tour & Lunch Outing” brochure while at the United Center and think it’s a great way to formalize and generate revenue from facility tours.
The fact the tours at lunch is a win-win for the facility since it’s not being used at that time and the company or organizations who’d like to take the tours during their lunch. (more…)
Sign of the Times
November 10th 2006
While reading the newspaper recently, I viewed a picture featuring a Denver Broncos fan holding a large sign, and the top banner sported the Broncos logo, a tagline reading “I’m lovin’ it,” and the McDonald’s logo. Below the banner was a large white space where this fan hand-wrote a message to all Raiders fans which read: “Raiders Perfect Season: 0-16.” Ouch! Luckily for the Raiders, they’ve won a game to foil their “perfect season.”
Since this particular sign was captured in a photo and featured in the USA Today sports section, it was great exposure for McDonalds and the Broncos, and not so good of exposure for the Raiders.
Many times sports teams offer a sign making area for fans – particularly kids – to create a sign and show it during the game. Signing a sponsor or two as the presenting sponsor on each of the signs is a great idea.
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Ron Goch, The Telios Group
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Fans and Game Day Experience
September 19th 2006
Many colleges and professional sports teams do a great job of promoting its fan and game day activities on its web site. The Texans are one of those teams who have a page dedicated to its game day experience. If you don’t have a page created on your web site for fans to view from game to game, you may want to check out the Texans and other teams to get some ideas and create your own.
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Ron Goch, The Telios Group
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Fresno Offers Free Ice Cream at Games
August 18th 2006
As the heat wave rolled through California earlier this month, the Fresno Grizzlies hit a home run with fans when it offered free ice cream all game long.
Additionally, check out other Grizzlies game promotions here to read about Thirsty Thursdays, $1.00 senior adult admission, and the free loafs of bread given away to fans as they exit the ball park.
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Media Guides Available for Fans to Purchase
August 16th 2006
The Virginia Tech athletics department annually makes it football media guide available for fans to purchase for $25.
This is a great way to off-set the printing expense of your media guides, as well as offer your fans an inside look at your athletics department or sports organization.
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
The Fridge Is Bringing Fans in for Baseball
August 2nd 2006
Remember “The Fridge?” Growing up in Illinois, playing football and watching the Chicago Bears play on Sundays, I certainly remember William “The Refrigerator” Perry’s rookie season. That was the year “da Bears” won the 1985 Super Bowl.
The Fridge was a force on defense and even scored a touchdown on offense, although I wish Walter Payton had the opportunity Perry received to score a rushing touchdown.
Well, it turns out that The Fridge is still making appearances and drawing a crowd, but these days, and his next appearance will be for the Joliet JackHammers baseball club.
You can check out the story here, and I encourage you to read about the future game promotions scheduled for August when the JackHammers will give away lunch boxes to the first 1,000 fans ad offer $1 hot dogs. Additionally, a local hospital will sponsor Have a Catch Night on the field before the game.
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
What Can We Learn from the World Cup?
July 5th 2006
Have you watched any of the World Cup soccer games? The event atmosphere at most of the games has been mind boggling when you think about soccer and how the traditional sports fan typically views soccer and a soccer game.
If you haven’t kept up with the fanatical stories, you may want to check out this story - Germany’s Carnival of Culture – where you may just be as amazed as I am at the fans and event activities, and you may even pick up a tip or two to spice up your sporting events!
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Texans Offer Fans All Access Event
June 13th 2006
The NFL’s Houston Texans offered its fans an All Access event that include self guided facility tours of the locker room and weight room, as well as live music.
Additionally, coaches and players were available and the team unveiled its marketing theme for the 2006 season – “I’m a Texan.”
You can read about the All Access event here.
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
More Colleges Jumping on Caravan
April 7th 2006
I shared with you back on March 29, information on Tennessee’s Big Orange Caravan. It looks like other schools have jumped on board and are hosting their own caravan events. Here are five caravan events you can check out for yourself:
Oklahoma’s Annual Sooner Caravan
Your turn to take a shot!
What caravan events and activities do you have planned this spring and summer?
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Ron Goch, The Telios Group
Tennessee’s Big Orange Caravan
March 29th 2006
The University of Tennessee hosts an annual Big Orange Caravan where they tour the state during the off-season. It’s an excellent off-season program to reach out to fans and provide them with a unique experience with Tennessee football and basketball coaches.
Here’s the 2006 Big Orange Caravan brochure for you to view and gather ideas to create your own off-season caravan, or possibly enhance an existing off-season program you may have planned.
Your turn to take a shot!
What off-season programs are you conducting this spring and summer to bring your coaches, season ticket holders, donors and fans together?
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Ron Goch, The Telios Group
Big Orange Basketball Tailgating
March 27th 2006
When you read or hear the word “tailgate,” you usually associate it with football and “tailgating.” However, the University of Tennessee and its alumni association have collaborated over the years to offer fans a “tailgate” experience with its men’s and women’s basketball programs as well.
The latest post-season Big Orange Tailgate Tour was in Cleveland where the Tennessee Lady Vols played in the Sweet Sixteen.
Your turn to take a shot!
What “tailgate” opportunities could you provide your fans with sports other than football?
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Ron Goch, The Telios Group