January 28th 2008
Many teams have hosted look-a-like contests over the years, and they usually have involved college and professional sports team’s coaches. Mountain Dew took a different approach, though, with its “Dicky V Sound-a-Like Contest.”
This could be a fun promotion for any basketball team, as well as other sports teams looking to create a promotion to engage its fans. (more…)
January 21st 2008
I read a great article about “Cognitive Fitness” in the Harvard Business Review OnPoint, which emphasized the benefits of leaders who have constantly honed their cognitive fitness – ability to reason, remember, learn, plan, and adapt – by practicing various techniques that stimulate development of new brain cells and neural networks.
The article describes how Alan Greenspan, Warren Buffett and other well-known leaders have defied the logic that at advanced ages our mental capacity deteriorates with aging. (more…)