Ron Goch
The Telios Group
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Protected: JetBlue Offers Military $1 Airfare
May 6th 2009
Protected: Children Helping Children Today
May 5th 2009
Protected: Selling Tickets During the Off-Season
May 4th 2009
Protected: Getting Creative With Special Offers
April 27th 2009
Partnering for Value
April 20th 2009
In January, I shared in a Telios Tip that one of the most positive developments from the down economy was the increase in collaborations among businesses.
Three months later, businesses continue to seek and leverage partnerships, and this is one of the strategies I highlight in the soon to be released “Create a Sellout” toolkit. Regardless of the economy, it’s important for the success of any business to (more…)
Protected: Packaging Tickets and Merchandise
March 2nd 2009
Protected: Create a Breakfast With Santa Event
December 1st 2008
Symphony and Opera Offer Web Discount
September 1st 2008
The Utah Symphony and Utah Opera are in the midst of promoting a 10-day “Web Sale” offering a 20 percent savings with each online ticket purchase of any three of its 78 performances slated for September through May.
In newspaper advertisements, the Utah Symphony and Utah Opera provided a promotions code for the online ticket discount, which sports teams could also offer fans for multiple game purchases.
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Bobby Bragan Youth Foundation Night
June 23rd 2008
The Fort Worth Cats hosted the annual Bobby Bragan Youth Foundation Night last month and a crowd of 5,071 celebrated the event, which honors deserving eighth-grade students with scholarships.
Fans were able to reserve tickets in blocks of 20, 50, or 100 at $5 per ticket (nearly 50-percent off regular prices).
Fans received various benefits based on the number of tickets they purchased. For $100 (20 tickets), fans had their name listed in the game program; for $250 (50 tickets), fans also had their name featured on the scoreboard and received an exclusive invitation for them and three guests to a pre-game dinner in the party tent with special celebrity guests; and for $500 (100 tickets), fans also received a baseball signed that night by Bobby Bragan, Maury Wills, and other Cats greats.
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Protected: Fill Your Seats by Offering a Fill-Up
May 26th 2008
Protected: Omni Hotels Get Into the Game
April 21st 2008
Protected: Create an “Event” to Kick Off Ticket Sales
March 3rd 2008
Protected: Recognize Your Loyal Season Ticket Holders
February 18th 2008
Protected: A’s Fuel Ticket Sales with Free Gas
January 14th 2008
Protected: Leverage Clothing Drive to Sell Tickets
December 31st 2007
Protected: Phantoms Impact Over 30,000 Students
December 24th 2007
Junior Fire Warden Initiative
December 17th 2007
The Calgary Roughnecks and the Calgary Fire Department have teamed up to help kids under the age of 12 be safer by becoming a “Junior Fire Warden” in their home.
During the 2007 season, kids interested in entering the contest have been given a series of Safety Drills (see link below) to complete with family members. Once each drill is finished, each child, with the help of mom or dad, can send their entry to firewarden@calgaryroughnecks.com. (more…)
Protected: Magazine Readers Offered VIP Presale
November 5th 2007
Protected: Combo Ticket Plan
October 15th 2007
Family Value Day
August 27th 2007
The summer and fall seasons are the seasons for fairs and festivals, and the Utah State Fair is offering a neat Family Value Day where youth ages 12 and under are admitted free (which could also be an opportunity to tie in a sponsor to underwrite tickets) and adults get in for the youth price.
The adults receiving the youth price on family value days is a great strategy for offering families a discount. (more…)
Protected: Free Lesson Thursday
August 20th 2007
Selling the Upgrade
August 6th 2007
While traveling on business, and depending on the airline I choose, I’m either offered a complimentary upgrade based on mileage accumulated, or I’m offered the opportunity to pay an additional fee to upgrade.
The upgrade is presented via the computer, the check-in kiosk, at the check-in ticket counter, and if premium seats are still unsold prior to the flight, passengers are greeted at the gate with a public address announcement inviting passengers to purchase a seat upgrade. (more…)
Protected: Increase Sponsorship Value and Ticket Sales
July 23rd 2007
Protected: These Dodger Fans Don’t Go Home Hungry
July 9th 2007
Stitch n’ Pitch Night
June 26th 2007
If your baseball team is looking to tap into new fans with a new theme night promotion, why night try Stitch n’ Pitch Night? The Sacramento River Cats are actually hosting its second annual Stitch n’ Pitch Night for knitters, their families, and friends.
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Ron Goch, The Telios Group
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Protected: Have Concessions Bounce-Back Fans
June 13th 2007
Protected: Fan Fest Kicks Off Ticket Sales
June 8th 2007
Father’s Day Ticket Specials
June 5th 2007
Check out The Telios Group’s Question of the Day blog for three Father’s Day ticket specials offered by MLB teams.
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Bears Care Game Day Greetings
May 22nd 2007
The Chicago Bears have a neat program called “Bears Care Game Day Greetings,” where fans can sign-up on their website to have messages displayed during home Bears games on the LED board.
A $250 donation to Bears Care (its charity foundation) is suggested for each in-game message. (more…)
Mercury Daddy-Daughter Date Nights
May 18th 2007
The Phoenix Mercury are offering a Daddy’s Date Night ticket special every Friday night during the 2007 season, where Dads have the opportunity to bring their daughters (and sons and moms too) to a night of WNBA basketball.
The $25 per person package includes a lower level ticket, a Daddy-Date Night t-shirt, a hot dog, and one soft drink. (more…)