Ron Goch
The Telios Group
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Create a Breakfast With Santa Event
December 1st 2008
Two years ago on this date – Dec 1, 2006 – I answered a question in The Telios Group “Question of the Week” blog that asked whether or not appearances by Santa at sporting events increased fan attendance.
In the blog post, which you can read here, I shared how restaurants and other amusement parks have created “Breakfast With Santa” events, and I recommended to sports teams to consider creating similar events and tie in tickets to a sporting event. (more…)
Symphony and Opera Offer Web Discount
September 1st 2008
The Utah Symphony and Utah Opera are in the midst of promoting a 10-day “Web Sale” offering a 20 percent savings with each online ticket purchase of any three of its 78 performances slated for September through May.
In newspaper advertisements, the Utah Symphony and Utah Opera provided a promotions code for the online ticket discount, which sports teams could also offer fans for multiple game purchases.
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Bobby Bragan Youth Foundation Night
June 23rd 2008
The Fort Worth Cats hosted the annual Bobby Bragan Youth Foundation Night last month and a crowd of 5,071 celebrated the event, which honors deserving eighth-grade students with scholarships.
Fans were able to reserve tickets in blocks of 20, 50, or 100 at $5 per ticket (nearly 50-percent off regular prices).
Fans received various benefits based on the number of tickets they purchased. For $100 (20 tickets), fans had their name listed in the game program; for $250 (50 tickets), fans also had their name featured on the scoreboard and received an exclusive invitation for them and three guests to a pre-game dinner in the party tent with special celebrity guests; and for $500 (100 tickets), fans also received a baseball signed that night by Bobby Bragan, Maury Wills, and other Cats greats.
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Fill Your Seats by Offering a Fill-Up
May 26th 2008
The last few weeks I’ve noticed Hertz has taken advantage of the high gas prices by offering a free tank of gas to anyone who rents a Hertz vehicle for three or more days.
As usual, I reflected on how this strategy could benefit a sports team. (more…)
Omni Hotels Get Into the Game
April 21st 2008
I recent edition of the Omni Select Guest e-News celebrated one of America’s favorite pastimes - baseball – by offering hotel packages that include various baseball packages that included rooms, cracker jacks, peanuts, parking at the hotel, and other hotel amenities.
The only thing missing were the tickets to the game, and this is where it would be a terrific partnership and a home run for hotels and sports teams to partner and offer fans a complete package that also includes tickets to games.
This is a terrific opportunity to tap into the hotels guests who are looking for events and activities to enjoy while traveling.
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Create an “Event” to Kick Off Ticket Sales
March 3rd 2008
As we move closer to March Madness, baseball has been creating some madness of its own, as single-game tickets recently went on sale for many of the minor and major league baseball teams.
What’s all the madness? For some fans, it’s all about who can be the first in line for sales, and it’s become tradition for those who relish being No. 1 in line. (more…)
A’s Fuel Ticket Sales with Free Gas
January 14th 2008
Many sports teams, especially those with sub-500 records, usually find themselves struggling to create a sense of urgency for fans to purchase game tickets, and the Oakland A’s found a way to “fuel” ticket sales with it’s “Free Gas Fridays” ticket promotion.
It’s a great ticket promotion for several reasons. For one, it creates a sense of urgency for the first 500 fans to purchase tickets for Friday home games for a chance to win a new GM vehicle, and to receive a free $10 Chevron Gift Card. (more…)
Leverage Clothing Drive to Sell Tickets
December 31st 2007
The Charlotte Checkers hosted “Clothing Drive,” presented by Goodwill.
Fans who brought any new or like-new clothing item for donation to Goodwill received a Terrace Level ticket to a Checkers Sun-Thurs regular-season game. (more…)
Phantoms Impact Over 30,000 Students
December 24th 2007
The Philadelphia Phantoms have created a School Assembly Program where they have conducted as many as 105 school visits and reached over 30,000 students.
This could prove to be a successful program for sports teams looking to positively impact the community and their attendance numbers by incorporating a sponsor to underwrite tickets for kids.
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Ron Goch, The Telios Group
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Junior Fire Warden Initiative
December 17th 2007
The Calgary Roughnecks and the Calgary Fire Department have teamed up to help kids under the age of 12 be safer by becoming “Junior Fire Warden” in their homes.
During the 2007 season, kids interested in entering the contest have been given a series of Safety Drills (see link below) to complete with family members. Once each drill is finished, each child, with the help of mom or dad, can send their entry to firewarden@calgaryroughnecks.com. (more…)
Magazine Readers Offered VIP Presale
November 5th 2007
Atlanta Magazine – in a partnership with the Atlanta Civic Center - is offering its readers select seats to the Lion King before the VIP ticket packages go on sale to the general public.
Readers of Atlanta Magazine have the opportunity to secure the VIP ticket packages – which include a premium orchestra ticket, a commemorative souvenir program, and an exclusive VIP show merchandise item - now through Nov 30 when they order by phone and mention the password, “ATLANTAMAGLK.” (more…)
Combo Ticket Plan
October 15th 2007
Most fast food restaurants offer a “combo” meal plan, and now many sports and entertainment businesses are offering “combo ticket plans. Here are three examples of combo ticket programs:
Tennessee State Football-Basketball Package
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Ron Goch, The Telios Group
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Family Value Day
August 27th 2007
The summer and fall seasons are the seasons for fairs and festivals, and the Utah State Fair is offering a neat Family Value Day where youth ages 12 and under are admitted free (which could also be an opportunity to tie in a sponsor to underwrite tickets) and adults get in for the youth price.
The adults receiving the youth price on family value days is a great strategy for offering families a discount. (more…)
Free Lesson Thursday
August 20th 2007
I was reading ticket specials offered by a ski resort and most were common to sports and entertainment, but one of the ticket promotions I thought was unique and could transfer over well to sports was “Free Lesson Thursday” where skiers who purchase a ticket on Thursdays receive a complimentary ski lesson.
I really like the idea and believe this would be a great offer for sports teams if they offered on a specific day each week a kids clinic, which could work well for any sports team – baseball, basketball, football, soccer, volleyball. (more…)
Increase Sponsorship Value and Ticket Sales
July 23rd 2007
The Milwaukee Brewers offer the “bp C’mon Back Club Card” ticket special where fans have the opportunity to receive one free terrace level ticket by completing a bp C’mon Back Card with six purchases of eight gallons of gas or more at participating bp stations.
The Brewers and bp selected nine games fans can redeem the ticket special. (more…)
These Dodger Fans Don’t Go Home Hungry
July 9th 2007
As result of some great feedback we received recently on our blogs, we have transitioned (as you may have already noticed last week) to posting once per week versus daily. We hope you enjoy the new format and here’s this week’s Telios Tip:
Some sports teams offer a combo food and ticket offer, while others offer concession specials on Dollar Days and other fun promotions, but how about offering ticket buyers in a particular seating section an all-you-can-eat special with the purchase of their tickets? (more…)
Stitch n’ Pitch Night
June 26th 2007
If your baseball team is looking to tap into new fans with a new theme night promotion, why night try Stitch n’ Pitch Night? The Sacramento River Cats are actually hosting its second annual Stitch n’ Pitch Night for knitters, their families, and friends.
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Ron Goch, The Telios Group
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Have Concessions Bounce-Back Fans
June 13th 2007
Our family recently enjoyed lunch at a Wendy’s restaurant during a vacation to Florida and below the Wendy’s logo on one of the food bags, the headline read “Serving Up More,” and below the headline were logos for Busch Gardens, SeaWorld and Adventure Island.
Below the three theme park logos was the sub-headline, “Look Inside for Valuable Offers.” Wendy’s provided coupons for each of the three parks with each order. (more…)
Fan Fest Kicks Off Ticket Sales
June 8th 2007
A popular trend for kicking off ticket sales – or tipping off ticket sales if your sport is basketball – has been sports teams hosting Fan Fest events, similar to the Yakima Bears Fan Fest they will host tomorrow.
Check out here what the San Francisco Giants did for its Fan Fest back in January, as well as the Astros Fan Fest, the Diamondbacks Third Annual Fan Fest, and the Oakland Athletics Fan Fest, which all were held to market and promote the on-sale of single-game ticket sales. (more…)
Father’s Day Ticket Specials
June 5th 2007
Check out The Telios Group’s Question of the Day blog for three Father’s Day ticket specials offered by MLB teams.
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Ron Goch, The Telios Group
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Bears Care Game Day Greetings
May 22nd 2007
The Chicago Bears have a neat program called “Bears Care Game Day Greetings,” where fans can sign-up on their website to have messages displayed during home Bears games on the LED board.
A $250 donation to Bears Care (its charity foundation) is suggested for each in-game message. (more…)
Mercury Daddy-Daughter Date Nights
May 18th 2007
The Phoenix Mercury are offering a Daddy’s Date Night ticket special every Friday night during the 2007 season, where Dads have the opportunity to bring their daughters (and sons and moms too) to a night of WNBA basketball.
The $25 per person package includes a lower level ticket, a Daddy-Date Night t-shirt, a hot dog, and one soft drink. (more…)
Celebrate Teacher Appreciation Week
May 1st 2007
During the week of May 6-12, schools across the nation will be celebrating and honoring its teachers and school staff during the annual Teacher Appreciation Week.
As parents, we all see the difference teachers and school administrators make in lives of our children. (more…)
Create A Fan Club Seating Section
April 10th 2007
Have you developed a fan club for your sports team? The Utah Blaze of the Arena Football League has created the Blaze Nation, which is their fan club for rabid fans.
The Blaze have also created a special seating section for the Blaze Nation called the “Fire Pit,” which is a $400 season ticket investment and fans receive an official Utah Blaze jersey with each season ticket purchased in the “Fire Pit.” (more…)
Nuggets Offer Family Plan for $59
April 6th 2007
The Denver Nuggets advertised its Family Night ticket package in The Denver Post for this past Wednesday’s game, and their affordable four person plan that includes tickets, Pepsis, hot dogs and a $10 ESPN Zone game card.
What made the offer attractive to readers is the fact they promoted its least expensive ticket – which is $10 – just below the advertisement’s headline, and then below a picture in the middle of the advertisement, featured the family plan offer with, “4 tickets, 4 Pepsis, 4 hot dogs and a $10 ESPN Game Card for $59.” (more…)
Offer Value Ticket Packs
April 4th 2007
The Colorado Rockies are offering Coca-Cola Value Packs to 19 home games this season. The offer is similar to the popular family four packs that many sports teams offer, but the Rockies Value Pack doesn’t mention “family” in their value ticket offer.
Each Coca-Cola Value Pack, which are $49 apiece, offer fans four field level outfield box tickets, four hot dogs, four Coca-Cola fountain drinks, one parking pass, and one game program.
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Ron Goch, The Telios Group
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Arena Football League 101
April 3rd 2007
The Arena Football League does a nice job with educating fans - and prospective fans – on the Arena Football League and its rules with its AFL 101 feature on the AFL website as well as each of the AFL teams websites. (more…)
The Importance of the Test Drive
March 28th 2007
A few times as I boarded a plane and walked past first class on my way to my coach seat, I’d think to myself how nice it would be to be in those expanded seats…especially on a four-hour trip.
Well, one day my ticket listed me in first class. I knew it was a mistake, though, because I didn’t purchase a first class seat. So I went to the counter, explained there must be a mistake because my seat was listed in first class. The person behind the counter informed me the first class seat was indeed mine because I qualified for a complimentary upgrade. (more…)
4-foot-10 and Under Receive Free Admission
March 26th 2007
The University of Utah gymnastics program ran a ticket promotion offering complimentary admission to anyone 4-foot-10 and under, which is just under the height of the Utes shortest gymnast.
This is a creative alternative to a “buy one get one” or a child’s ticket free with each paying adult.
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Ron Goch, The Telios Group
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It’s all About the Shoes
March 23rd 2007
I read an advertisement in The Republican (Springfield, Mass) newspaper and believe the event - or elements of the event - may be a natural for a women’s sporting event to host independently or in conjunction with a sporting game and include a game ticket.
The event - “It’s all About the Shoes” - will be on April 12 at The Log Cabin Banquet & Meeting House in Springfield.
The event will feature Yvonne Williams, author of “It’s all About the Shoes,” a book of women’s shoe stories. (more…)
Family Fun Science Fair
February 6th 2007
I never knew a science fair could be fun, but I guess that’s because when I was in school, I don’t remember “science” as fun.
But, fast forward a few years (okay, several years) and the elementary schools are hosting an annual “Family Fun Science Night” that this year attracted over 450 junior scientists!
(more…)