Ron Goch
The Telios Group
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Three Book Recommendations

January 26th 2009

I have three book recommendations I encourage you to take a look at and hopefully you’ll find as beneficial and enjoyable as I did.

The three books are: “Little Teal Book of Trust,” by Jeffrey Gitomer; “Willie’s Way,” by Phillip Van Hooser; and “The 29% Solution,” by Ivan R. Misner.

Three books covering trust, customer service, and networking best practices.

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7 Habits of Highly Effective People

September 10th 2007

If you have not read “The 7 Habits of Highly Effective People,” by Stephen Covey, I highly encourage you to pick up a copy if you don’t own it, or pull the book of the shelf if you do, and commit each day to reading a chapter to understand and learn the concepts that will no doubt positively impact your life…personally as well as professionally. (more…)

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Be Confident and Positive

May 21st 2007

I’ve been around sports all my life and I’ve met an awful lot of confident people, as well as an lot of “cocky” people.

So when I read Jeffrey Gitomer’s quote that states “People who are cocky and arrogant say, ‘I know that’ and move along. People who are confident and positive ask themselves, ‘How good am I at that?’ and seek to improve.” (more…)

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Create Great Habits

March 19th 2007

Today’s Telios Tip comes from Jim Ryuh: “Motivation is what gets you started. Habit is what keeps you going.”

Ron Goch,
The Telios Group
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Exploring Ideas that You Can’t Shake

February 7th 2007

According to a new book, “Made to Stick,” by Chip and Dan Heath, the “Don’t Mess With Texas” anti-litter campaign saved the state of Texas more than $1 million almost immediately and caused a 29 percent decrease in trash-tossing on highways within one year.  Check out the book for more interesting campaigns “Made to Stick.”

Ron Goch,
The Telios Group
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Make Your Eyes Good Listeners

February 5th 2007

Today’s Telios Tip comes from the Great John Wooden who says, “Listen with your eyes, not just your ears. An injured player would tell me, ‘I’m O.K., Coach.’ His body told me the truth, not his words. An associate might tell you, ‘That’s a good idea, boss.’ His eyes tell the truth, not his words.”

Ron Goch,
The Telios Group
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Admit You Don’t Know Everything

January 11th 2007

Today’s Telios Tip comes from Erwin G. Hall, who once said: “An open mind is the beginning of self-discovery and growth. We can’t learn anything new until we can admit that we don’t already know everything.”

Ron Goch,
The Telios Group
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Time for a New Book

December 26th 2006

Jeffrey Gitomer did it again. He’s written another great book – “Little Gold Book of Yes! Attitude” and it’s available at Jeffrey’s web site and books stores every where for those looking to start off 2007 with a positive attitude.

Ron Goch,
The Telios Group
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I’m Comfortable Making Mistakes

May 2nd 2006

I once heard that one of the fastest ways to success is failing often.

Well, I’ve made a lot of mistakes over the years, so I just might be nearing my success years!

I haven’t always been comfortable being wrong, making mistakes, or failing. Actually, I used to be very uncomfortable with all three of these areas…afraid to fail; not wanting to make a mistake; and having the desire to be right.

In other words, quite the competitor, perfectionist, and know it all.

I’m still quite competitive, I strive for excellence versus perfection, and I’ve learned my wife is right much more often than I am!

I can’t say I’m comfortable making mistakes or failing, but I don’t take each as hard, knowing there’s a lesson to be learned, much to be gained, and much more to lose if you always try to be right.


Ron Goch, The Telios Group 

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Fifth Lesson – Giving when it Counts

April 14th 2006

Many years ago, when I worked as a volunteer at a hospital, I got to know a little girl named Liz who was suffering from a rare and serious disease.

Her only chance of recovery appeared to be a blood transfusion from her 5-year old brother, who had miraculously survived the same disease and had developed the antibodies needed to combat the illness.

The doctor explained the situation to her little brother, and asked the little boy if he would be willing to give his blood to his sister. I saw him hesitate for only a moment before taking a deep breath and saying, “Yes I’ll do it if it will save her.”

As the transfusion progressed, he lay in bed next to his sister and smiled, as we all did, seeing the color returning to her cheek.

Then his face grew pale and his smile faded. He looked up at the doctor and asked with a trembling voice, “Will I start to die right away?” Being young the little boy had misunderstood the doctor; he thought he was going to have to give his sister all of his blood in order to save her.

Ron Goch, The Telios Group

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Fourth Lesson – The Obstacle in Our Path

April 13th 2006

In ancient times, a King had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king’s wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the King for not keeping the roads clear, but none did anything about getting the stone out of the way.

Then a peasant came along carrying a load of vegetables. Upon approaching the boulder, the peasant laid down his burden and tried to move the stone to the side of the road. After much pushing and straining, he finally succeeded. After the peasant picked up his load of vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and a note from the King indicating that the gold was for the person who removed the boulder from the roadway.

The peasant learned what many of us never understand! Every obstacle presents an opportunity to improve our condition.

Ron Goch, The Telios Group

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Third Lesson – Remember Those Who Serve

April 12th 2006

In the days when an ice cream sundae cost much less, a 10 -year-old boy entered a hotel coffee shop and sat at a table.  A waitress put a glass of water in front of him. “How much is an ice cream sundae?” he asked. “Fifty cents,” replied the waitress. The little boy pulled his hand out of his pocket and studied the coins in it.

“Well how much is a plain dish of ice cream?” he inquired. By now more people were waiting for a table and the waitress was growing impatient. “Thirty-five cents,” she brusquely replied.

The little boy again counted his coins. “I’ll have the plain ice cream,” he said. The waitress brought the ice cream, put the bill on the table and walked away. The boy finished the ice cream, paid the cashier and left.

When the waitress came back, she began to cry as she wiped down the table. There, placed neatly beside the empty dish, were two nickels and five pennies.

You see, he couldn’t have the sundae, because he had to have enough left to leave her a tip.

Ron Goch, The Telios Group

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Second Lesson – Pickup in the Rain

April 11th 2006

One night, at 11:30 p.m., an older African American woman was standing on the side of an Alabama highway trying to endure a lashing rainstorm.

Her car had broken down and she desperately needed a ride. Soaking wet, she decided to flag down the next car. A young white man stopped to help her, generally unheard of in those conflict-filled 1960s. The man took her to safety, helped her get assistance and put her into a taxicab. She seemed to be in a big hurry, but wrote down his address and thanked him.

Seven days went by and a knock came on the man’s door. To his surprise, a giant console color TV was delivered to his home.  A special note was attached. It read “Thank you so much for assisting me on the highway the other night. The rain drenched not only my clothes, but also my spirits. Then you came along.  Because of you, I was able to make it to my dying husband’s bedside just before he passed away. God bless you for helping me and unselfishly serving others.” Sincerely, Mrs. Nat King Cole.

Ron Goch, The Telios Group

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Five Lessons about How We Treat People

April 10th 2006

A friend recently forwarded to me an email he received from a friend.  The title: “Five Lessons about How We Treat People.”  Each are great lessons and reminders for all of us and I thought I’d share each of the five lessons – one each day – with you this week.  I hope you enjoy them as much as I did.

First Important Lesson – Cleaning Lady.
During my second month of college, our professor gave us a pop quiz. I was a conscientious student and had breezed through the questions, until I read the last one: “What is the first name of the woman who cleans the school?  Surely this was some kind of joke.  I had seen the cleaning woman several times. She was tall, dark-haired and in her 50s, but how would I know her name?

I handed in my paper, leaving the last question blank.  Just before class ended, one student asked if the last question would count toward our quiz grade.  “Absolutely,” said the professor. “In your careers, you will meet many people. All are significant.  They deserve your attention and care, even if all you do is smile and say ‘hello’.  I’ve never forgotten that lesson.  I also learned her name was Dorothy.

Ron Goch, The Telios Group

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Administrators Book Recommendations

February 28th 2006

The following are 70 book recommendations – from A to Z – collegiate athletic administrators from around the country sent to me via e-mail.  I started to place an asterisk by each book I’ve read and realized you’d quickly figure out how much time I invest reading business books!

My top five favorites from this list are: 1. Bible; 2. Good to Great, 3. As a Man Thinketh; 4. Execution; 5. The Success Principles.

If you’re looking to improve your meetings and you haven’t read, “Death by Meeting,” I encourage you to check it out.

“Managing Up” was written by Rosanne Badowski, who was formerly Jack Welch’s “assistant,” and the sub-title is “How to Forge an Effective Relationship with Those Above You.”  If improving the relationships above you is important to you and you haven’t read “Managing Up,” it’s well worth your time.

Enough said.  On to the list of 70!

A Whack on the Side of the Head, Von Oech
As a Man Thinketh, Allen
Create Your Own Future, Tracy
Crossing the Chasm, Moore
Death by Meeting, Lencioni
End of Advertising as We Know It, Zyman
Endless Referrals, Burg
EVEolution, Popcorn and Marigold
Execution, Bossidy and Charan
Focal Point, Tracy
Focus, Ries
Free Prize Inside, Godin
Get More Referrals Now, Cates
Getting Things Done, Allen
Getting to Yes, Fisher and Ury
Good to Great, Collins
Go Team, Blanchard, Randolph, Grazier
Guerilla Marketing, Levinson
Gung Ho, Blanchard and Bowles
How to Be Like Mike, Williams
How to Win Friends and Influence People, Carnegie
Hug Your Customers, Mitchell
Ice to the Eskimos, Spoelstra
1ndispensable, Callaway
In Search of Excellence, Peters and Waterman
Jesus, Life Coach, Jones
Kingdomality, Bowles, R. Silvano, S. Silvano
Life Balance, Weiss
Managing Up, Badowski
Marketing Outrageously, Spoelstra
Mr. Shmooze, Abraham
Never Wrestle With a Pig, McCormack
On the Ball, Carter
Purple Cow, Godin
Question Based Selling, Secrets of, by Freese
Rules for Revolutionaries, Kawasaki
Selling the Invisible, Beckwith
Sole Influence, Wetzel and Yaeger
Sport Marketing, Mullin, Hardy Sutton
Straight from the Gut, Welch
Swim With the Sharks, Mackay
The Big Red Fez, Godin
The Effective Executive, Drucker
The 80/20 Principle, Koch
The Fred Factor, Sanborn
The Little Red Book of Selling, Gitomer
The Man Who Mistook His Job for a Life, Lazear
The Millionaire Next Door, Stanley
The Big Moo, Godin
The One Minute Manager, Blanchard and Johnson
The Patterson Principles of Selling, Gitomer
The Referral of a Lifetime, Templeton
The 7 Habits of Highly Effective People, Covey
The Success Principles, Canfield
The 21 Irrefutable Laws of Leadership, Maxwell
The 22 Immutable Laws of Branding, Ries
The Tipping Point, Gladwell
The Wealthy Barber, Chilton
The Wisdom of Team, Katzenbach and Smith
Think And Grow Rich, Hill
Think Like Your Customer, Stinnett
Time Traps, Duncan
Unleashing The Ideavirus, Godin
Veeck as in Wreck, Veeck and Linn
Who Moved My Cheese, Spencer
X-Factor, The, by Reck
You are the Message, Ailes
You Can If You Think You Can, Peale
Zap the Gaps, Blanchard, D. Robinson, J. Robinson

Your turn to take a swing…

I’d be interested to see your all-time favorite five business books and what one business book have you read – and recommend – that we did not include on this list?

All the best,

Ron Goch
The Telios Group

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Lessons Learned from Mom

February 27th 2006

I thought since today’s my Mom’s birthday, it would only be appropriate to share with you a few lessons I learned from her.

My parents divorced when I was young, so there were times my Mom worked two jobs – one full-time and another part-time – to pay bills and put food on the table.  She not only worked hard, but she was a world-class juggler.

Although she struggled from time-to-time with the bills, and was tired from her long hours of work, she always smiled, loved and encouraged me and my two sisters and brother, and always had kind words to say about people.

So it’s no wonder that – thanks to Mom – I enjoy work, smile often, have a positive attitude and appreciate people. 

I’m still working on the multi-tasking skills that seemed to come so naturally to her.  I guess four out of five isn’t too bad.  I’ll keep working on No. 5, though, but I don’t think I’ll ever be able to juggle projects and tasks quite like my Mom.  Happy Birthday Mom and thanks for being such an awesome Mom…and a great role model!

Your turn to take a swing…

What lessons are you thankful for that your Mom taught you?

All the best,

Ron Goch
The Telios Group

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