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The Telios Group
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Administrators Book Recommendations

February 28th 2006

The following are 70 book recommendations – from A to Z – collegiate athletic administrators from around the country sent to me via e-mail.  I started to place an asterisk by each book I’ve read and realized you’d quickly figure out how much time I invest reading business books!
 

My top five favorites from this list are: 1. Bible; 2. Good to Great, 3. As a Man Thinketh; 4. Execution; 5. The Success Principles.
 

If you’re looking to improve your meetings and you haven’t read, “Death by Meeting,” I encourage you to check it out.
 

“Managing Up” was written by Rosanne Badowski, who was formerly Jack Welch’s “assistant,” and the sub-title is “How to Forge an Effective Relationship with Those Above You.”  If improving the relationships above you is important to you and you haven’t read “Managing Up,” it’s well worth your time.
 

Enough said.  On to the list of 70!
 

A Whack on the Side of the Head, Von Oech
As a Man Thinketh, Allen
Bible
Create Your Own Future, Tracy
Crossing the Chasm, Moore
Death by Meeting, Lencioni
End of Advertising as We Know It, Zyman
Endless Referrals, Burg
EVEolution, Popcorn and Marigold
Execution, Bossidy and Charan
Focal Point, Tracy
Focus, Ries
Free Prize Inside, Godin
Get More Referrals Now, Cates
Getting Things Done, Allen
Getting to Yes, Fisher and Ury
Good to Great, Collins
Go Team, Blanchard, Randolph, Grazier
Guerilla Marketing, Levinson
Gung Ho, Blanchard and Bowles
How to Be Like Mike, Williams
How to Win Friends and Influence People, Carnegie
Hug Your Customers, Mitchell
Ice to the Eskimos, Spoelstra
1ndispensable, Callaway
In Search of Excellence, Peters and Waterman
Jesus, Life Coach, Jones
Kingdomality, Bowles, R. Silvano, S. Silvano
Life Balance, Weiss
Managing Up, Badowski
Marketing Outrageously, Spoelstra
Mr. Shmooze, Abraham
Never Wrestle With a Pig, McCormack
On the Ball, Carter
Purple Cow, Godin
Question Based Selling, Secrets of, by Freese
Rules for Revolutionaries, Kawasaki
Selling the Invisible, Beckwith
Sole Influence, Wetzel and Yaeger
Sport Marketing, Mullin, Hardy Sutton
Straight from the Gut, Welch
Swim With the Sharks, Mackay
The Big Red Fez, Godin
The Effective Executive, Drucker
The 80/20 Principle, Koch
The Fred Factor, Sanborn
The Little Red Book of Selling, Gitomer
The Man Who Mistook His Job for a Life, Lazear
The Millionaire Next Door, Stanley
The Big Moo, Godin
The One Minute Manager, Blanchard and Johnson
The Patterson Principles of Selling, Gitomer
The Referral of a Lifetime, Templeton
The 7 Habits of Highly Effective People, Covey
The Success Principles, Canfield
The 21 Irrefutable Laws of Leadership, Maxwell
The 22 Immutable Laws of Branding, Ries
The Tipping Point, Gladwell
The Wealthy Barber, Chilton
The Wisdom of Team, Katzenbach and Smith
Think And Grow Rich, Hill
Think Like Your Customer, Stinnett
Time Traps, Duncan
Unleashing The Ideavirus, Godin
Veeck as in Wreck, Veeck and Linn
Who Moved My Cheese, Spencer
X-Factor, The, by Reck
You are the Message, Ailes
You Can If You Think You Can, Peale
Zap the Gaps, Blanchard, D. Robinson, J. Robinson
 

Your turn to take a swing…
 

I’d be interested to see your all-time favorite five business books and what one business book have you read – and recommend – that we did not include on this list?
 

All the best,
 

Ron Goch
The Telios Group

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Lessons Learned from Mom

February 27th 2006

I thought since today’s my Mom’s birthday, it would only be appropriate to share with you a few lessons I learned from her.
 

My parents divorced when I was young, so there were times my Mom worked two jobs – one full-time and another part-time – to pay bills and put food on the table.  She not only worked hard, but she was a world-class juggler.
 

Although she struggled from time-to-time with the bills, and was tired from her long hours of work, she always smiled, loved and encouraged me and my two sisters and brother, and always had kind words to say about people.
 

So it’s no wonder that – thanks to Mom – I enjoy work, smile often, have a positive attitude and appreciate people. 

I’m still working on the multi-tasking skills that seemed to come so naturally to her.  I guess four out of five isn’t too bad.  I’ll keep working on No. 5, though, but I don’t think I’ll ever be able to juggle projects and tasks quite like my Mom.  Happy Birthday Mom and thanks for being such an awesome Mom…and a great role model!
 

Your turn to take a swing…
 

What lessons are you thankful for that your Mom taught you?
 

All the best,
 

Ron Goch
The Telios Group

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Take Full Advantage of Your Internship

February 26th 2006

Here are five ways to take full advantage of an internship experience.
 

1. Define your learning experience, establish your internship goals and objectives, and communicate your goals to your supervisor before you start your first day.  Be as specific with your goals and challenge yourself each day to achieve each one.
 

2. When you commit to your internship, commit to being the best intern they’ve ever had…each and every day.
 

3. Be a curious learner.  Observe everything around you and don’t be afraid to ask a lot of questions.  If there’s something you don’t quite understand, ask so you can gain understanding and clarity.  If you wonder why something is done a certain way, ask why.  If you feel you can be of more assistance, ask what you can do to be more involved and assist in more ways.
 

4. Test and improve your oral and written communication skills.  Interact with as many people as possible internally and externally as your internship will allow…in person, on the phone, via e-mail, send “thank you” notes, write proposals, send fax communication, and participate in meetings.
 

5. Have fun!  Choose to have a positive attitude each day.  Enjoy every experience and acknowledge the fact you don’t know everything, you’re going to make mistakes, and making mistakes is one of the best ways to grow and improve.
 

Your turn to take a swing…
 

What are other ways interns can optimize their internship experience?
 

All the best,
 

Ron Goch
The Telios Group

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Share Experience of Away Game Victory

February 25th 2006

Your team might be on the road playing a game several hundred miles away, but why not share the thrill of an away game victory with each of your season ticket holders immediately following the game from your team’s locker room?
 

You could pre-arrange with your head coach to record a message in the locker room immediately following the game, and have the recorded message broadcast to each of your season ticket holder’s home phones just minutes following your team’s road win.
 

How cool would that be to receive a voice broadcast – or voice mail message – from the head coach immediately following a game that they may have just watched on television or listened to on the radio?  That’s one call – or message – each season ticket holder would likely appreciate, save and talk about the next day with family, friends and co-workers.
 

Your turn to take a swing…
 

What unique experiences are you offering your season ticket holders?
 

All the best,
 

Ron Goch
The Telios Group

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Hand-Written Thank You Notes

February 24th 2006

Send a thank you card to each new season ticket holder within one week of a sale and welcome them to your team.  If you really want to impress each of your new season ticket holders, have your owner, athletic director or coach send a hand-written note!

Your turn to take a swing…

What are some of your season ticket holder follow up best practices?

All the best,

Ron Goch
The Telios Group

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