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The Telios Group
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Detroit Shock Leverage Championship

September 20th 2006

The Detroit Shock, who last week won its second WNBA Championship, were quick to leverage its second championship by advertising they are excepting deposits for the 2007 Detroit Shock season.
 

This is a great lesson in being prepared for a successful season and leveraging championships when the excitement is high.
 

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Ron Goch, The Telios Group 
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What Are You Doing for the Holidays?

August 29th 2006

The holidays just seem to sneak up on us. Before you know it, Christmas is here and you wonder “Wow, where has the year gone? Has it really been a year?”
 
As in life, this frequently happens with sports teams and organizations as well. Before we know it, the holidays have come and gone and we missed the opportunity to tie in a ticket or merchandise promotion to the holidays.
 
I shared with you last Monday how it’s time to start thinking about stocking stuffers.  Take time this off-season to make holidays a part of your overall business plan and in every phase of your business, including your adverting, community relations, ticket sales, merchandise sales, and promotions.
 

When the holidays do roll around, you’ll be in great shape to take advantage of the ticket and merchandise sales opportunities presented by each holiday.
 

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Ron Goch, The Telios Group 
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Start Your Day on Paper

August 9th 2006

Here’s a great tip from Jim Rohn for getting off to a great start today:

“Don’t start your day until you have it finished on paper first.”

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Ron Goch, The Telios Group 

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