Ron Goch
The Telios Group
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Pre-Order and Save

September 24th 2007

I received an email from Barnes & Noble, which I’m a member of the Reader’s Advantage Program they offer – a loyalty program – and in the “This Week at Barnes& Noble” was a “pre-order” offer for Joel Osteen’s “Become a Better You” book that will be released on Oct 15.
 

This is a neat idea any sports team or college athletics department could offer its most loyal fans who are subscribed to its eNewsletter.  Whether it’s a “pre-order” or Early Bird Special, why not offer your season ticket holders, group leaders, donors and/or eNewsletter subscribers the opportunity to receive a specially discounted price prior to the general public receiving the “regular-price” offer a few weeks later?
 
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Ron Goch,
The Telios Group
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