Ron Goch
The Telios Group
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Biggest Ticket Giveaway in NCAA History
March 30th 2007
I read an advertisement in the USA Today promoting “The biggest ticket giveaway ever in NCAA history.”
Sounds pretty impressive and it is.
Pontiac is going to send 100 fans to see the 2007 NCAA Men’s Final Four.
In an effort to create foot traffic at each of its Pontiac dealerships, fans will need to go to their nearest Pontiac dealership to pick up a game piece.
Once they have their game piece, fans will need to enter the code from the game piece online to see if they’ve won Final Four tickets.
This is a great strategy for creating foot traffic for your sponsors, and one you may want to consider when developing your next sponsorship.
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Ron Goch, The Telios Group
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Include Sponsor in Complimentary Offer
March 29th 2007
I was reviewing an advertisement promoting a home basketball game and a home gymnastics meet. The ad stated fans could “pick up free admission coupons” at car dealership locations “while supplies last.”
I like the fact they created a sense of urgency with “while supplies last,” but recommend college athletics programs never advertise “free” tickets to their sporting events, especially when a team (such as this one) is ranked in the top five nationally.
A better way to word this ad would be stating “a limited number of complimentary tickets,” courtesy of the car dealer, “are available while supplies last.”
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Ron Goch, The Telios Group
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Protected: The Importance of the Test Drive
March 28th 2007
Connecting Fans with the Head Coach
March 27th 2007
I recently visited the website of the Utah Blaze, a team in the AFL’s American Conference Western Division, and I like their “Ask the Coach” feature.
It’s well positioned on the Blaze website, has a simple and effective layout, and in addition to successfully providing its fans access to its head coach – former Dallas Cowboy and Hall of Fame quarterback Danny White – the Blaze secured a title sponsor for the interactive fan feature. (more…)
4-foot-10 and Under Receive Free Admission
March 26th 2007
The University of Utah gymnastics program ran a ticket promotion offering complimentary admission to anyone 4-foot-10 and under, which is just under the height of the Utes shortest gymnast.
This is a creative alternative to a “buy one get one” or a child’s ticket free with each paying adult.
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Ron Goch, The Telios Group
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It’s all About the Shoes
March 23rd 2007
I read an advertisement in The Republican (Springfield, Mass) newspaper and believe the event – or elements of the event – may be a natural for a women’s sporting event to host independently or in conjunction with a sporting game and include a game ticket.
The event – “It’s all About the Shoes” – will be on April 12 at The Log Cabin Banquet & Meeting House in Springfield.
The event will feature Yvonne Williams, author of “It’s all About the Shoes,” a book of women’s shoe stories. (more…)
Consistently Do Your Homework
March 22nd 2007
Why is it that kids don’t like to do their homework? I’m not talking about school homework, which my kids do a much better job keeping up with than I ever did. I’m referring to pre-meeting homework sales executives need to do in order to successfully execute a meeting with a prospect.
I’m amazed each week at young sales execs – fresh out of college – lack of consistency in properly preparing for sales meetings with prospects. (more…)
Your Good Fortune
March 21st 2007
I recently checked into a hotel and had a small gift box with a card on the bed welcoming to the hotel. I thought it was a nice gesture by the hotel.
Inside the box were three fortune cookies and each fortune read: “It is our Good Fortune to welcome you to (our hotel).” (more…)
Implement an Early Bird Ticket Special
March 20th 2007
The Minnesota Timberwolves introduced “Early Bird” season ticket packages for the 2007-08 season. It’s a terrific idea and more sports teams should consider implementing this season ticket sales strategy.
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Ron Goch, The Telios Group
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Create Great Habits
March 19th 2007
Today’s Telios Tip comes from Jim Ryuh: “Motivation is what gets you started. Habit is what keeps you going.”
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Ron Goch, The Telios Group
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Build Your Database With Enter to Win
March 16th 2007
We’ve shared a number of ways to use enter to win contests to build your qualified lead lists, and I received an email inviting me to enter to win VIP tickets to the Holyfield “Real Deal” boxing match.
It’s your traditional online enter to win offers, but what I found interesting when I followed the link to the enter to win web site page, there’s no mention of St. Patrick’s Day or promotions surrounding St. Patrick’s Day even though the match will take place on Sat, March 17…St. Patrick’s Day. (more…)
Leverage Partnerships with Sponsors
March 15th 2007
How much do you leverage your relationships with corporate partners? Do you promote each other with your advertising inventory?
Do you feature each of your corporate partners on your web site with a link to their web sites, and does each of your corporate partners promote your sports team with a link to your web site? (more…)
Navy Pier’s Discount with a Pepsi Can
March 14th 2007
While traveling on business last week, I came across an advertisement in the Chicago Sun-Times that offered $5 off parking at Navy Pier with a specially-marked Pepsi can.
The newspaper ad also encouraged readers to visit navypier.com to print coupons for discounts on attractions, restaurants and shops. (more…)
Free Shuttle Service to the Game
March 13th 2007
The Big Ten Conference hosted its Men’s Basketball Tournament in Chicago last week and offered fans free shuttle transportation to the United Center.
The shuttle, which ran every 10 to 15 minutes, serviced each of the seven Big Ten Conference hotels. (more…)
Snag Front Row Seats in Chicago
March 12th 2007
While in Chicago last week, I came across the “Tip of the Week” in Chicago tourist magazine that read:
Get “WICKED” – Snag front-row seats to Chicago’s open-run, smash-hit musical “Wicked” for just $25 when you enter the day-of-performance lottery. (more…)
SellingPower Offers Free eNewsletters
March 9th 2007
If you’re not already subscribed to SellingPower magazine, you should check out its latest edition online.
Also, SellingPower offers complimentary online resources, including several quality eNewsletters that cover: sales management, CRM, meetings, presentations, motivation, and hiring and recruiting.
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Ron Goch, The Telios Group
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Fan Club Launches VIP Ticket Sales
March 8th 2007
In Aerosmith’s first World tour in nearly a decade, the honored Rock & Roll Hall of Fame band with over 100 million albums sold, will offer exclusive VIP ticketing packages through Aerosmith’s official fan club, Aero Force One (AF1).
Today the AF1 fan club launched the VIP ticket sales for four concert dates. (more…)
Three Convenient Ways to Shop
March 7th 2007
While visiting a Bass Pro Shops location this week, I noticed they promote “Three Convenient Ways to Shop!” on its shopping bags.
Here are the Bass Pro Shops three ways, and each are ways a sports team could also promote how to shop with their team:
1. At our Outdoor Super Stores
2. Basspro.com – Always Open – 24/7
3. Free catalogs – 1-800-BASS PRO
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Ron Goch, The Telios Group
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Harley-Davidson Nights
March 6th 2007
I’ve noticed more and more sports teams are hosting Harley-Davidson Nights with a motor cycle giveaway.
It’s a great prize for fans to win, and it also makes for great marketing for the team when the cycle features the team’s logo and is painted in the team’s colors.
Harley-Davidson groups usually enjoy having a ride – for example, from a dealership to the game – included in their group night activity or sponsorship, which again only brings your team great exposure since your team’s themed motor cycle likely would be the cycle leading the pack of riders to your arena. (more…)
National Anthem Tryouts
March 5th 2007
Have you ever thought you or someone you know has the talent to sing the National Anthem at a sporting event?
I promise you, that thought has never crossed my mind. If you’ve heard me sing – and very few people outside of my family have – you’d know why.
But I’m sure there are many talented singers who feel they have what it takes to sing the National Anthem, and the Real Salt Lake soccer team is providing those fans the opportunity to showcase their talents during an afternoon tryout. (more…)
Fill the Gaps Campaign
March 2nd 2007
There are many great examples of “Fill the Gaps Campaigns” being implemented today for various initiatives, but the “Fill the Gaps Campaign” I’m referring to in today’s blog post is the gaps between season ticket holders in your sports venues.
Those empty seats – singles, doubles, all of them – that rest between your season ticket holders (STHs) and primarily being used to house your STHs coats and jackets. Why not fill those seats with paid season ticket buyers? (more…)
Move the Conversation Along
March 1st 2007
The following are some good questions you could ask a sales prospect when you’d like to move the conversation along:
“Can you give me an example?”
“Along those same lines, what’s…?
“So who finally won?”
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Ron Goch, The Telios Group
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