Ron Goch
The Telios Group
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Include Sponsor in Complimentary Offer

March 29th 2007

I was reviewing an advertisement promoting a home basketball game and a home gymnastics meet. The ad stated fans could “pick up free admission coupons” at car dealership locations “while supplies last.”

I like the fact they created a sense of urgency with “while supplies last,” but recommend college athletics programs never advertise “free” tickets to their sporting events, especially when a team (such as this one) is ranked in the top five nationally.

A better way to word this ad would be stating “a limited number of complimentary tickets,” courtesy of the car dealer, “are available while supplies last.”

Ron Goch,
The Telios Group
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