Ron Goch
The Telios Group
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Create Store Traffic with Online Coupons
June 29th 2007
The Indiana Pacers offer a $15 Off Dick’s Sporting Goods Coupon on its website.
This is a great strategy for driving store traffic to your corporate partner locations, and may even help the Indiana sell more Pacers merchandise.
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Ron Goch, The Telios Group
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Include Sponsor in Complimentary Offer
March 29th 2007
I was reviewing an advertisement promoting a home basketball game and a home gymnastics meet. The ad stated fans could “pick up free admission coupons” at car dealership locations “while supplies last.”
I like the fact they created a sense of urgency with “while supplies last,” but recommend college athletics programs never advertise “free” tickets to their sporting events, especially when a team (such as this one) is ranked in the top five nationally.
A better way to word this ad would be stating “a limited number of complimentary tickets,” courtesy of the car dealer, “are available while supplies last.”
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Ron Goch, The Telios Group
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Navy Pier’s Discount with a Pepsi Can
March 14th 2007
While traveling on business last week, I came across an advertisement in the Chicago Sun-Times that offered $5 off parking at Navy Pier with a specially-marked Pepsi can.
The newspaper ad also encouraged readers to visit navypier.com to print coupons for discounts on attractions, restaurants and shops. (more…)