December 6th 2006
As the holidays approach and fans are unable to attend selected games due to family and holiday commitments and events, you may want to encourage fans to share their tickets with family, friends and associates in an effort to decrease no-shows at your sporting events.
For those of you who have a vacation exchange or ticket exchange as a season ticket holder benefit, your season ticket holders will appreciate you reminding them of this benefit, as well as the idea to share tickets to games they may not be able to attend during the holidays.
For those of you who do not have a vacation exchange or ticket exchange program as a season ticket holder benefit, you may want to consider implementing one next season.
November 20th 2006
All sports teams should have a year-round touch-point program for not only maintaining consistent contact with season ticket holders, group leaders, suite holders, corporate partners and individual game ticket buyers, but also in an effort to grow each of your relationships.
Here are five touch-points to consider: Utilize a suite to invite season ticket holders to a game; host a fan forum to get feedback from your full and mini-plan holders; offer a special merchandise sale exclusive to your season ticket holders, group leaders, suite holders and corporate partners; provide behind the scenes tours of your facility, as well as the TV truck if your game is being broadcast on TV; and recognize season ticket holders prior to a game who are active volunteers in your community.
November 9th 2006
I recently heard about a community program being offered by a television station – KSL Channel 5 in Salt Lake City – where they recognize outstanding individuals in the community with a public High 5.
This could be a neat program for sports teams to create and honor season ticket holders, group ticket leaders, fans and/or people in its community with high 5 recognition from a coach or player at a sporting event.
This is a great opportunity for generating sponsorship support for a community relations program that benefits a sports team’s community, and could be a neat season ticket holder recognition program for those who volunteer or donate time and/or services to the sports team’s community.
October 25th 2006
Today’s Telios Tip comes from Keith Ferrazzi, who is author of “Never Eat Alone,” who wrote an article on the importance of building relationships with your customers and prospective customer.
October 19th 2006
Check out the neat fan retention programs and advisory board the San Francisco 49ers created to woo and retain its fans.
March 7th 2006
I shared two touch point ideas – the thank-a-thon and one-page online survey - on Feb 24 in the Question of the Day post, and here are five more touch point ideas for you to consider for your year-round season ticket holder, group leader, and corporate partner touch point strategy.
1. Invite season ticket holders out to a baseball and softball game this spring.
2. Send an email update to season ticket holders.
3. Call season ticket holders and invite them out to a spring practice.
4. Inform season ticket holders and group leaders of a special merchandise sale.
5. Invite football group leaders to bring their group to a baseball or softball game.
Your turn to take a shot…
What touch points are you implementing this off-season to stay connected with your football season ticket holders?
All the best,