Ron Goch
The Telios Group
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Touch-point Ideas for Season Ticket Holders
November 20th 2006
All sports teams should have a year-round touch-point program for not only maintaining consistent contact with season ticket holders, group leaders, suite holders, corporate partners and individual game ticket buyers, but also in an effort to grow each of your relationships.
Here are five touch-points to consider: Utilize a suite to invite season ticket holders to a game; host a fan forum to get feedback from your full and mini-plan holders; offer a special merchandise sale exclusive to your season ticket holders, group leaders, suite holders and corporate partners; provide behind the scenes tours of your facility, as well as the TV truck if your game is being broadcast on TV; and recognize season ticket holders prior to a game who are active volunteers in your community.
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Ron Goch, The Telios Group
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