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The Telios Group
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Season Ticket Holder Retention

February 24th 2006

Q. How can I improve retention of our football season ticket holders?
 

A. This is a great question and I’d be curious to learn how many of you maintain relationships with your season tickets holders.  Do you have a plan for servicing your existing season ticket holders?  What kind of season ticket holder benefits do you offer?  How do you communicate those benefits to your season ticket holders?  Many times we’re more focused on our next season ticket holder that we forget to take care of our current season ticket holders.
 

If you don’t already have a year-round season ticket holder touch-point strategy in place to manage and service your existing season ticket holders, invest the time now to improve your touch-points and the relationships with your season ticket holders.  You’ll be amazed what you’ll learn from your season ticket holders and how much they will appreciate your sincere efforts to stay connected with them to ensure their customer experience is excellent.
 

Here are two simple touch-point ideas you can implement with your season ticket holders:
 

1. Host a thank-a-thon with your coaches and student-athletes this off-season and have them call each of your season ticket holders to thank them for their support of your program.
 

2. Send a one-page (front and back) survey (or e-mail a link to a one-page survey) to each season ticket holder and ask how their event experiences were this past season, what they liked, what they’d like to see change, and any ideas they have for improving their overall experience.  If you’re wondering what renewal gift would help ensure a higher percentage of renewals, the season ticket holder survey is a great opportunity to ask your season ticket holders what gift they’d like to receive.
 

Your turn to take a swing…
 

What are some of the touch-points you implement with your season ticket holders?
 

All the best,
 

Ron Goch
The Telios Group
 

Comment (1) | Permalink


One Response to “Season Ticket Holder Retention”

  1. Telios Tips - Blog Archive » Five More Touch Points Ideas says:
    March 8th, 2006 at 12:06 am

    […] I shared two touch point ideas – the thank-a-thon and one-page online survey – on Feb 24 in the Question of the Day post, and here are five more touch point ideas for you to consider for your year-round season ticket holder, group leader, and corporate partner touch point strategy:  […]

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