Ron Goch
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Fill Your Seats by Offering a Fill-Up
May 26th 2008
The last few weeks I’ve noticed Hertz has taken advantage of the high gas prices by offering a free tank of gas to anyone who rents a Hertz vehicle for three or more days.
As usual, I reflected on how this strategy could benefit a sports team. (more…)
Locker Room Clean Out
May 19th 2008
The Utah Jazz, eliminated last week from the NBA Playoffs by the Los Angeles Lakers, conducted a neat enter to win contest for its fans called the “Locker Room Clean Out,” where one lucky fan had the chance to clean out their favorite Jazz player’s locker and keep all they found in the locker.
The contest was presented by Spring communication and fans had the opportunity to complete and enter to win form online at the Utah Jazz website or on site at any Spring location.
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Celtics REMAX Driveway Makeover
May 12th 2008
The Boston Celtics are conducting the “Celtics REMAX Driveway Makeover” contest where one lucky fan will have the opportunity to have their driveway remodeled Celtics style.
Contestants are asked to submit a 500-word letter why they’re driveway deserves to be refurbished Celtics style, along with providing a digital photo of their driveway. (more…)
A’s Dress Your Pet Contest
May 5th 2008
The Oakland A’s are conducting a fun promotion titled “Dress Your Pet,” where fans have the opportunity to submit digital photos by email of their pet dressed in A’s gear.
This is a great strategy for engaging fans, building a database, and enhancing a team’s website with fan’s pictures of their pets dressed in A’s gears. The winner will collect four tickets to an A’s home game and have their pet’s picture featured on the stadium big screen.
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