Ron Goch
The Telios Group
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Sample Baseball Season Ticket Brochures
March 31st 2008
In the midst of March Madness and spring baseball, here are three links to a college baseball, minor league baseball, and MLB season ticket brochures to compare the layout, content, season ticket packages, season ticket holder benefits, and other elements included in each of the brochures:
University of Kentucky
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Create Sales Contests to Motivate the Team
March 24th 2008
While taking in the NCAA men’s and women’s basketball games during March Madness, I’m reminded of the value of competitive contests.
Each coach and player participating in the NCAA Basketball Tournament understands they must win to move on, and if they lose they go home.
In business, sales managers also understand the value of competitive sales contests. A great competition motivates sales execs to pull out all the stops, just as a competitive game and the chance to advance to the Sweet Sixteen motivates a player to leave it all on the court in an effort to win. (more…)
Invest in a Great Mascot
March 17th 2008
Not all sports teams see the value of investing in a great mascot, but those teams that do make the investment benefit in many ways.
A mascot traditionally is a part of the in-game entertainment, but those teams that engage a mascot in every phase of its business benefit the most.
Whether it’s a timeout skit, a community appearance, engaging fans in the upper deck, assisting with closing a corporate partnership, entertaining season ticket holders, performing at a birthday party, or simply mascot bloopers, mascots can entertain, generate revenue, extend your brand messaging, and create excellent visibility and awareness for a sports organization.
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It’s Time to Go Green in Houston
March 10th 2008
The Houston Rockets have followed other professional sports teams and created “It’s Time to Go Green” environmental awareness campaign they are implementing throughout the month of March.
The Rockets have teamed with Waste Management as a presenting sponsor of the campaign, and Rockets forward Shane Battier and guard Aaron Brooks will join the University of Houston Environmental Club, HLS Enterprises, the Parks & Recreation Department, the Boys & Girls Club (Key Stone Club), Friends of Emancipation Park, AsakuraRobinson Associates and Gregg Elementary to plant trees in Emancipation Park as part of the “Keep Houston Beautiful” campaign. (more…)
Create an “Event” to Kick Off Ticket Sales
March 3rd 2008
As we move closer to March Madness, baseball has been creating some madness of its own, as single-game tickets recently went on sale for many of the minor and major league baseball teams.
What’s all the madness? For some fans, it’s all about who can be the first in line for sales, and it’s become tradition for those who relish being No. 1 in line. (more…)