March 31st 2008
March 24th 2008
March 17th 2008
Not all sports teams see the value of investing in a great mascot, but those teams that do make the investment benefit in many ways.
A mascot traditionally is a part of the in-game entertainment, but those teams that engage a mascot in every phase of its business benefit the most.
Whether it’s a timeout skit, a community appearance, engaging fans in the upper deck, assisting with closing a corporate partnership, entertaining season ticket holders, performing at a birthday party, or simply mascot bloopers, mascots can entertain, generate revenue, extend your brand messaging, and create excellent visibility and awareness for a sports organization.
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March 10th 2008
The Houston Rockets have followed other professional sports teams and created “It’s Time to Go Green” environmental awareness campaign they are implementing throughout the month of March.
The Rockets have teamed with Waste Management as a presenting sponsor of the campaign, and Rockets forward Shane Battier and guard Aaron Brooks will join the University of Houston Environmental Club, HLS Enterprises, the Parks & Recreation Department, the Boys & Girls Club (Key Stone Club), Friends of Emancipation Park, AsakuraRobinson Associates and Gregg Elementary to plant trees in Emancipation Park as part of the “Keep Houston Beautiful” campaign. (more…)