Ron Goch
The Telios Group
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Celebrate Anniversary with Ticket Giveaway
October 24th 2006
The St. George Marathon celebrated its 30th anniversary this year and gave away 30 complimentary entrants to this year’s marathon. They will do the same to celebrate its 31st anniversary in 2007.
Sports teams could do the same by offering a similar enter to win on its web site – as well as utilizing other mediums – and offer fans the opportunity to win one of the season tickets or game tickets you give away – one for each year of the franchise.
You offer your fans a neat contest, building a database of quality leads, and also introduce or have fans sample your product each year – either season-long, or game-by-game, depending on whether you give away season tickets or single-event tickets.
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Ron Goch, The Telios Group
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