Ron Goch
The Telios Group
Email Ron
- The Telios Group
- The Telios Group Blog
- Telios Tips
- Quote of the Day
- Question of the Week
- Sales Team Thoughts
- Advertising (8)
- Attitude (6)
- Auctions (3)
- Blogs (5)
- Branding (4)
- Business Best Practices (38)
- Clinics & Camps (7)
- Collaboration Strategies (8)
- Community Relations (5)
- Contests (10)
- Coupons & Vouchers (1)
- Customer Experience (11)
- Database Mining & Mgt (17)
- Fan Engagement (46)
- Fan Experience (22)
- Group Ticket Sales (23)
- Health & Wellness (2)
- Internships (2)
- Lifelong Learning (16)
- Marketing (27)
- Merchandise Sales (4)
- Miscellaneous (10)
- Networking (10)
- Online Ticket Sales (5)
- Preparation (3)
- Professional Dev (1)
- Research (5)
- Retention (1)
- Sales (12)
- Sales Management (4)
- Season Ticket Benefits (6)
- Season Ticket Sales (38)
- Special Events (2)
- Sponsorship Sales (15)
- Student Ticket Sales (2)
- Success (3)
- Suite Ticket Sales (1)
- Tailgating (4)
- Theme Events (15)
- Ticket Pricing (3)
- Ticket Sales (80)
- Time Management (3)
- Touch Points (6)
- Web Site Best Practices (9)
- Youth Ticket Sales (2)
- October 2009 (1)
- August 2009 (5)
- July 2009 (4)
- June 2009 (24)
- May 2009 (16)
- April 2009 (9)
- March 2009 (5)
- February 2009 (4)
- January 2009 (4)
- December 2008 (5)
- November 2008 (4)
- October 2008 (4)
- September 2008 (5)
- August 2008 (4)
- July 2008 (4)
- June 2008 (5)
- May 2008 (5)
- April 2008 (4)
- March 2008 (5)
- February 2008 (4)
- January 2008 (4)
- December 2007 (5)
- November 2007 (4)
- October 2007 (5)
- September 2007 (4)
- August 2007 (4)
- July 2007 (5)
- June 2007 (21)
- May 2007 (23)
- April 2007 (20)
- March 2007 (22)
- February 2007 (20)
- January 2007 (23)
- December 2006 (19)
- November 2006 (22)
- October 2006 (22)
- September 2006 (21)
- August 2006 (20)
- July 2006 (21)
- June 2006 (22)
- May 2006 (23)
- April 2006 (20)
- March 2006 (28)
- February 2006 (5)
Build Database and Offer Purchase Incentive
June 20th 2007
Office Depot, which sponsors Nextel Cup driver Carl Edwards and his No. 99 Office Depot Ford Fusion, has created an “enter to win” contest where fans have an opportunity to visit Office Depot and enter for a chance to win an autographed Carl Edwards helmet.
Enter to win contests have traditionally been a solid strategy for building a database, but in an effort to ensure store foot traffic and revenues increase, Office Depot is providing fans with $10 off each $25 or more purchase when they visit Office Depot.
Sports teams could offer similar purchase incentives with their enter to win contests, and not only increase database numbers, but also ticket and merchandise revenues.
*********************************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Leave a Reply
To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.