Ron Goch
The Telios Group
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Build Database with Super Fans
June 27th 2007
The Indiana Pacers conduct a Fan of the Game contest where Pacers fans have the opportunity to enter a contest where one lucky fan is chosen to be introduced before tip-off of a home game. The fan also receives a T-shirt, hat and game tickets.
This is not only a great game promotion to engage fans, but a great strategy for building a database of super fans.
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Ron Goch, The Telios Group
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