Ron Goch
The Telios Group
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Utilizing Chalk Talk to Sell Season Tickets
December 18th 2006
I was reading The Washington Post and came across an advertisement for a “Chalk Talk” presented by the Sports Authority, Under Armour and The Washington Post featuring former University of Maryland star Vernon Davis.
The event was scheduled to be held at Rockville, Md., Sports Authority and included a chalk talk moderated by a Washington Post sports reporter, an Under Armour cleat unveiling, an offer extended for the first 100 people who pre-order or purchase the cleats would have the opportunity to meet Vernon Davis, and a lace-up contest with prizes, DJ and music.
This is a neat event that any sports team could do with the twist being a sports team conduct to kick off its season ticket sales. Utilize your head coach at the event, conduct a chalk talk, offer the opportunity for attendees to place a deposit or pay in full for season tickets, conduct contests with your mascot, cheer and dance team on hand, and promote at the sports store, through newspapers ads as a part of a newspaper presenting sponsorship, and utilizing all other sports team advertising and promotions assets.
Why not do multiple chalk talk events leading up to the season or year-round in an effort to sell seasons, secure deposits on groups, or include individual game tickets in the chalk talk package?
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Ron Goch, The Telios Group
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