Ron Goch
The Telios Group
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College Night Includes Drink Specials
January 4th 2007
Sports teams are targeting college students with its advertising and promotions with weekday specials that include discounted single-game tickets to sporting events and $1 soft drinks and draft beers.
If sports teams brand a specific day each week for “College Night,” this promotion likely will prove to be successful in sports teams markets that have one or more colleges.
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Ron Goch, The Telios Group
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