Ron Goch
The Telios Group
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Post Game Skate
January 5th 2007
College and professional hockey teams have a great opportunity to offer its fans – especially the kids and families – a post-game skate following Friday or weekend games.
This is an excellent opportunity to engage fans beyond the game, provide additional value, and likely attract fans who may not normally come out for just a hockey game, but who would be motivated by the opportunity to skate on the ice with their family and friends.
If you have this opportunity, I encourage you to think about how you can leverage this post-game event to further enhance your relationship with fans, engage the fans with your players and coaches, and provide a bounce-back offer to one or more future games.
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Ron Goch, The Telios Group
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