Ron Goch
The Telios Group
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Integrate Sponsorships into Partial Plans
January 22nd 2007
I was reviewing an offer the other day – the Sprite Super Star Package – which features 12 games each with a “super star” that was highlighted next to their team in the newspaper advertisement.
I thought the sponsor tie in was a great way for the ticket and sponsorship departments to work together to add benefits to partial ticket plans and provide advertising for team sponsors.
However, as I reviewed the advertisement in full, the naming of the package was the only sponsor tie in. With 12 games and Sprite tied to the package, my first thought was a Sprite 12-pack would be included with the ticket package, but there was no 12-pack offer.
If you create six- and 12-game ticket plans, a soft drink sponsor is a natural tie-in, as well as offering a six- or 12-pack of that soft drink as a part of the ticket package benefits.
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Ron Goch, The Telios Group
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