Ron Goch
The Telios Group
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Use Coasters for Branding and Selling
April 25th 2007
While flying from Salt Lake City to New York this week, I received a coaster with my beverage versus the napkin I typically receive on flights.
The coaster not only displayed the Delta Air Lines logo, but also $25 annual membership discount for Delta’s VIP lounge, the Crown Room.
This is a great use of space and I believe Delta should do the same with its napkins.
Sports teams could also benefit by the branding and sales opportunity when it comes to club rooms, concessions areas, and suites.
Why not make coasters available with your drinks, and not only place your logo on the coasters, but a premium offer?
The same with napkins – versus simply making white napkins (or some other plain color) available to your fans – why not provide a merchandise discount?
Simply place an easy to remember code on the napkin, and fans can state the code in your merchandise shop to receive their day of game discount.
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Ron Goch, The Telios Group
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