Ron Goch
The Telios Group
Email Ron
- The Telios Group
- The Telios Group Blog
- Telios Tips
- Quote of the Day
- Question of the Week
- Sales Team Thoughts
- Advertising (8)
- Attitude (6)
- Auctions (3)
- Blogs (5)
- Branding (4)
- Business Best Practices (38)
- Clinics & Camps (7)
- Collaboration Strategies (8)
- Community Relations (5)
- Contests (10)
- Coupons & Vouchers (1)
- Customer Experience (11)
- Database Mining & Mgt (17)
- Fan Engagement (46)
- Fan Experience (22)
- Group Ticket Sales (23)
- Health & Wellness (2)
- Internships (2)
- Lifelong Learning (16)
- Marketing (27)
- Merchandise Sales (4)
- Miscellaneous (10)
- Networking (10)
- Online Ticket Sales (5)
- Preparation (3)
- Professional Dev (1)
- Research (5)
- Retention (1)
- Sales (12)
- Sales Management (4)
- Season Ticket Benefits (6)
- Season Ticket Sales (38)
- Special Events (2)
- Sponsorship Sales (15)
- Student Ticket Sales (2)
- Success (3)
- Suite Ticket Sales (1)
- Tailgating (4)
- Theme Events (15)
- Ticket Pricing (3)
- Ticket Sales (80)
- Time Management (3)
- Touch Points (6)
- Web Site Best Practices (9)
- Youth Ticket Sales (2)
- October 2009 (1)
- August 2009 (5)
- July 2009 (4)
- June 2009 (24)
- May 2009 (16)
- April 2009 (9)
- March 2009 (5)
- February 2009 (4)
- January 2009 (4)
- December 2008 (5)
- November 2008 (4)
- October 2008 (4)
- September 2008 (5)
- August 2008 (4)
- July 2008 (4)
- June 2008 (5)
- May 2008 (5)
- April 2008 (4)
- March 2008 (5)
- February 2008 (4)
- January 2008 (4)
- December 2007 (5)
- November 2007 (4)
- October 2007 (5)
- September 2007 (4)
- August 2007 (4)
- July 2007 (5)
- June 2007 (21)
- May 2007 (23)
- April 2007 (20)
- March 2007 (22)
- February 2007 (20)
- January 2007 (23)
- December 2006 (19)
- November 2006 (22)
- October 2006 (22)
- September 2006 (21)
- August 2006 (20)
- July 2006 (21)
- June 2006 (22)
- May 2006 (23)
- April 2006 (20)
- March 2006 (28)
- February 2006 (5)
Offer Next Year’s Season Tickets
August 13th 2007
The performing arts offer its season tickets for the next season during the season they are performing. In other words, theatres are offering 2008 season tickets – complete with a list of the 2008 shows and dates – now.
What if sports teams did the same? For some, it may not be possible to promote the complete home schedule with opponents and dates, but most teams know what conference games they will host, and have the majority of the non-conference schedule solidified, so why not promote season tickets for next season during this year’s season?
Theatres print and offer its 2008 brochure – complete with the schedule, shows and pricing – to season ticket holders, single-event buyers, group leaders and the general public. They also offer in its ’08 brochures the opportunity for season ticket buyers an option to purchase additional single event tickets to each of the ’08 shows.
It’s a great strategy that more sports teams likely will adopt over the years, and those who do will undoubtedly position themselves well to sell more season tickets than they have in previous years.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Leave a Reply
To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.