Ron Goch
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NASCAR Develops Innovative Fan Programs
May 8th 2006
Do you follow NASCAR – the racing or the business? Did you know over 75 million people do?
Growing up, NASCAR wasn’t mentioned among my family or friends, so I didn’t have an appreciation for it – especially the marketing of NASCAR – as I do today.
If you don’t follow what NASCAR does from a business standpoint, I encourage you to visit its web site and at least check in from time-to-time with what they’re doing. You likely will pick up an idea or two that will help you with your sports business, or find a creative idea that would work well in your market.
I’m going to dedicate each of the five daily postings this week to the NASCAR business and some of the innovative business strategies and programs they continue to create this season.
NASCAR has a “NASCAR Members Club” and they will be hosting its first convention during the Nextel All-Star Weekend May 18-19 at the Charlotte Convention Center.
You can read more about the NASCAR Members Club here and learn more about its initiatives.
Since it launched in February of 2005, there are over 1,000 NASCAR Member Club chapters in all 50 states and the convention will be NASCAR’s first for the Club.
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Ron Goch, The Telios Group
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