Ron Goch
The Telios Group
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Musicians Provide Cover Art Customization
October 11th 2006
In an article in the USA Today, Edna Gundersen shares how musicians are allowing fans the opportunity to customize CD covers in a do-it-yourself kind of way; a clever idea and strategy for boosting sagging CD sales.
People like when things are personalized, or when they can personalize things. The more we can look to customize or offer customization, the greater chance we have to engage fans and increase sales.
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Ron Goch, The Telios Group
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