Ron Goch
The Telios Group
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Leverage All Media Exposure
April 12th 2007
All sports teams advertise, but not all of them do an excellent job of leveraging and cross-promoting its advertising.
A handful of minor and major league sports teams, as well as college athletics, cross-promote across all their mediums and include name and logo recognition for all their media partners in each of the media outlets.
One recent city newspaper advertisement I viewed had TV, radio, and a business newspaper logo included in the footer of the advertisement.
It’s likely that each of those mediums advertised for the sports team in their mediums and included each of the other media logos.
This is a great opportunity for most sports teams, and to extend the exposure, teams should look to leverage each mediums internal and external assets for additional visibility and awareness, as well as ticket sales opportunities.
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Ron Goch, The Telios Group
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