Ron Goch
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Sports Teams Apply Variable Ticket Pricing
May 18th 2009
I read an interesting story in The New York Times regarding how baseball teams are using variable ticket pricing, similar to airlines and hotels.
The article offers some great insights on how the Giants are using software that “weighs ticket sales data, weather forecasts, upcoming pitching matchups and other variables to help decide whether the team should raise or lower prices right up until game day.”
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