Ron Goch
The Telios Group
Email Ron
- The Telios Group
- The Telios Group Blog
- Telios Tips
- Quote of the Day
- Question of the Week
- Sales Team Thoughts
- Advertising (8)
- Attitude (6)
- Auctions (3)
- Blogs (5)
- Branding (4)
- Business Best Practices (38)
- Clinics & Camps (7)
- Collaboration Strategies (8)
- Community Relations (5)
- Contests (10)
- Coupons & Vouchers (1)
- Customer Experience (11)
- Database Mining & Mgt (17)
- Fan Engagement (46)
- Fan Experience (22)
- Group Ticket Sales (23)
- Health & Wellness (2)
- Internships (2)
- Lifelong Learning (16)
- Marketing (27)
- Merchandise Sales (4)
- Miscellaneous (10)
- Networking (10)
- Online Ticket Sales (5)
- Preparation (3)
- Professional Dev (1)
- Research (5)
- Retention (1)
- Sales (12)
- Sales Management (4)
- Season Ticket Benefits (6)
- Season Ticket Sales (38)
- Special Events (2)
- Sponsorship Sales (15)
- Student Ticket Sales (2)
- Success (3)
- Suite Ticket Sales (1)
- Tailgating (4)
- Theme Events (15)
- Ticket Pricing (3)
- Ticket Sales (80)
- Time Management (3)
- Touch Points (6)
- Web Site Best Practices (9)
- Youth Ticket Sales (2)
- October 2009 (1)
- August 2009 (5)
- July 2009 (4)
- June 2009 (24)
- May 2009 (16)
- April 2009 (9)
- March 2009 (5)
- February 2009 (4)
- January 2009 (4)
- December 2008 (5)
- November 2008 (4)
- October 2008 (4)
- September 2008 (5)
- August 2008 (4)
- July 2008 (4)
- June 2008 (5)
- May 2008 (5)
- April 2008 (4)
- March 2008 (5)
- February 2008 (4)
- January 2008 (4)
- December 2007 (5)
- November 2007 (4)
- October 2007 (5)
- September 2007 (4)
- August 2007 (4)
- July 2007 (5)
- June 2007 (21)
- May 2007 (23)
- April 2007 (20)
- March 2007 (22)
- February 2007 (20)
- January 2007 (23)
- December 2006 (19)
- November 2006 (22)
- October 2006 (22)
- September 2006 (21)
- August 2006 (20)
- July 2006 (21)
- June 2006 (22)
- May 2006 (23)
- April 2006 (20)
- March 2006 (28)
- February 2006 (5)
Increase Attendance and Sponsorship Sales
July 7th 2006
College and promotional sports have brought a new meaning to multi-tasking by developing creative and fan engaging promotions that also attract sponsors and give back to the community.
One good example of this is the Chicago White Sox Mullet Night sponsored by Great Clips. Check out the line up of activities the Sox game operations staff put together in collaboration with its sponsorship sales and community relations teams when the Sox host the Rangers on Fri., July 21 and create a similar game day/night experience for your fans:
Mullet Night
Got Mullet? Celebrate a classic American hairstyle, the mullet.
PREGAME:Gate 4:
Rock your mullet to the beat of the band Hairbanger’s Ball. These rockers come complete with the monster hair, the tattoos, the leopard print spandex and all the make-up you can handle.
Gate 3:
Let your mullet loose as you jam with the band Posin, a touring tribute act to the 80s band Poison.
Gate 5:
Party with Covergurl, a high energy rock-n-roll experience.
Don’t have a mullet? Have a stylist at one of four Great Clips haircut stations located throughout the ballpark trim one up for you. Donations will be accepted to benefit the Ronald McDonald House and Chicago White Sox Charities.
MULLET MARCH
March your mullet over to Gate 1 by 6:45 pm where mullet men and women will parade their classic cuts around the warning track (weather permitting). Wigged mullets will be accepted. Parade limited to the first 500 mullets. Each mullet marchers will receive a free Great Clips Mullet Night T-shirt.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram
Leave a Reply
To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.