Ron Goch
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Include Tickets in Off-Season Camps
August 4th 2006
I’ve often wondered why college athletics doesn’t work more closely with its coach’s camps and clinics to include at least one paid ticket in each camp or clinic registration.
At many of the schools, coaches put pressure on its marketing staff to fill the seats, and the coach’s camps and clinics are ideal avenues to fill those seats.
One reason may be because the most camps and clinics are hosted during the summer and this is not the timeframe that college sports team compete.
Professional sports teams have successfully proven that season, singe-game and group tickets can be sold during the off-season, and have also successfully included single-game and group tickets in camps and clinics.
Give it a shot and see how many tickets you can sell through your coach’s camps and clinics. I think you’ll be pleasantly surprised.
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Ron Goch, The Telios Group
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