Ron Goch
The Telios Group
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Boo at the Zoo
September 13th 2006
Many zoos around the country are hosting Boo in the Zoo to celebrate Halloween this year. What can you do with your sporting events in a similar fashion to attract fans to your athletic events on or near Halloween?
The Smithsonian National Zoological Park has created a Boo in the Zoo event and also promotes the opportunity for sponsorship of the event on its web site. This looks like a great event to entertain fans, increase ticket sales, as well as net a title or presenting sponsorship.
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Ron Goch, The Telios Group
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