Ron Goch
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Kids Day and Job Shadow
June 8th 2006
The WNBA – celebrating its 10-year anniversary this year – took a page out of minor league baseball’s promotions book when it began successfully hosting midday weekday games.
Since the WNBA plays its games during the summer, one of the primary target markets for day games has been kids attending day cares and day camps.
The Detroit Shock offers 50 youth a unique opportunity to shadow a Shock staff member during its day game activities. You can check out information on the Shock’s job shadow promotion here.
If more women’s college basketball programs offered a day game, I believe they’d experience similar success targeting schools during its traditional basketball months between November and March. Additionally, any men’s or women’s sports team could offer the job shadow opportunity for kids.
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Ron Goch, The Telios Group
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