Ron Goch
The Telios Group
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Protected: The Early Bird Special

May 4th 2009

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Protected: “Create a Sellout” eBook Toolkit

April 20th 2009

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WNBA Crowns Its 11th Champion

September 17th 2007

It was a great sports day yesterday with both the Chicago Cubs and da Bears winning their respective games, but what made yesterday a “great” sports day was seeing the WNBA celebrate its 11th season by crowning the Phoenix Mercury the 2007 WNBA Champions.
 

The Championship was played In the “Motor City,” but it was the Mercury who had their motor running on all cylinders. It was clear from the tip to the final horn the Mercury was determined to seize their opportunity to bring the Championship trophy to Phoenix. (more…)

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The Golden Gate Bridge Sponsorship

August 27th 2007

I read a story in The New York Times about a committee that met to discuss the possibility of seeking sponsorship for the financially strapped Golden Gate Bridge, and I think it is a creative and great strategy to preserve the bridge.
 

A sponsorship consultant hired for the project said the sponsorship would be tastefully done, and the sponsorship would be “understated.” (more…)

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It Was Over in 5 Letters – L-O-S-E-R

June 29th 2007

I read a funny story earlier this week about a Seattle Sports writer who had enough guts to take on WNBA All-Star guard Sue Bird of the Seattle Storm in a game of H-O-R-S-E.
 

He actually thought he’d win! (more…)

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Living Is Selling

April 24th 2007

In his new book “You, Inc.,” Harry Beckwith (along with Christine Clifford Beckwith) state in the first chapter that Living is Selling.”

When I think of how our kids sell us on their ideas every day, as well as how adults are constantly selling their ideas, it’s clear why the Beckwith’s say: “Life is a sale. And the path to success at both living and selling is the same.”

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Ron Goch,
The Telios Group
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Don’t Show Up and Throw Up

April 12th 2007

I was listening to a sales speaker discuss the importance of asking good questions when first meeting with a sales prospect.
 
Those who have been in sales for a short or long period of time know this as a basic rule in sales. (more…)

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Are $1 Concession Items Hockey’s Ticket?

March 27th 2007

I was reading through a series of promotions a hockey team is hosting this season, and the $1 hot dogs and $1 French fries offered for a Friday Family Night are attractive offers to get a family interested in attending a hockey game.
 

What I found interesting, though, is the hockey team didn’t offer a family ticket special, only the $1 concession items.  I’m curious if the $1 concession items – keep in mind families need to purchase expensive soft drinks in souvenir cups! – are enough to persuade families to attend a hockey game…especially those first time attendees. (more…)

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So Long to the Suite Life

February 21st 2007

As stadium suites lose their luster at sporting events, party suites and luxury suites emerge.

Check out this interesting story – “So Long to the Suite Life” – featured in The Wall Street Journal this past weekend.

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Ron Goch,
The Telios Group
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Kids and Seniors Ski for Free

December 15th 2006

I was reading a magazine on one of my recent business trips and learned that kids and senior adults – under six and over 79 – ski free at many ski resorts around the country.
 

It’s very similar to kids eating free at restaurants and the NCAA’s Take a Kid to the Game program where colleges offer free or discounted tickets to kids with paying adults.
 

These are great programs to bring families together to enjoy an evening of sports and/or entertainment at an affordable price.  Although not all ski resorts and colleges offer these programs, there are some who offer more liberal freebie policies.
 

For example, at Sun Valley, kids ski free up to age 15 and the Take a Kid to the Game program is for kids up to age 14.
 

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Ron Goch,
The Telios Group
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Do You Sound Like a Typical Sales Executive?

November 24th 2006

Are you like every other sales executive who sells season tickets, group tickets, suites or a sponsorship?

What differentiates you and what you’re offering prospective buyers from what the competition is selling to your prospects?

How do you prepare for sales meetings with prospects?

Do you arrive at meetings with a good understanding of your prospect’s business, organization and/or industry?

Once in your meeting with prospects, do you ask good questions, listen and allow time for your prospect to speak more than you?

If you prepare well, have a solid understanding of your client’s business or organization, ask good questions and listen more than you speak, you likely will differentiate yourself from many of the sales executives in your marketplace.

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Ron Goch,
The Telios Group
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Fans Dying For a Team Casket

October 25th 2006

I read the other day where a company has created sports caskets. I’ve worked in sports a long time, have participated in sports even longer, and although nothing should surprise me after all these years, I must say, reading the article and seeing the sports casket picture made me shake my head from side-to-side.
 

It brings a whole new meaning to sports fanatic.
 

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Ron Goch, The Telios Group
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Derk Finally Watches His First WNBA Game

September 11th 2006

I’ve been outspoken about my support for girls and women’s sports for years and I guess it’s starting to rub off on those close to me, but I didn’t think I could ever convince one of my childhood friends who I’ve known since elementary school to actually watch a WNBA game.
 

You see, Derk is one of those guys who loves watching college and professional football, and hasn’t had an interest to watch a women’s sporting event…until this past weekend.
 

I was visiting with him on the phone and he was sharing with me all the college football highlights from this past weekend, and out of the blue he asks me, “What did you think of that WNBA Championship game?”  I said, “What did you say?” I could tell he was smiling when he repeated: “What did you think of that WNBA Championship game?”
 

I said, “Did you actually watch the game, or did you see the highlights on the news?”  He said, “I watched most of it. Great game;” I just couldn’t believe what I was hearing. I said, “You really watched the WNBA Championship game?” He said, “Yep. It was a great game. Some of those girls can really play.” I said, “That’s what I’ve been telling you for years. I’m glad you finally took the time to watch a game.”
 

Derk continued, “I never was much of a Lambeer fan since his playing days in Detroit, but when he said in one of the games Detroit was about to win in Sacramento, ‘I guess there won’t be any confetti flying tonight,’ I just about lost it. That was a pretty funny quote.” I said, “You watched other games besides the Championship game?” He said, “Two or three games, as well as the Championship game. I guess you’re rubbing off on me.”
 

I think the WNBA – which celebrated its 10th year this past season – has been rubbing off on a whole lot of people over the years, including some guys who may of thought they’d never watch a girls or women’s sporting event.
 

As they say: “Never say never!”
 

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Ron Goch, The Telios Group
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Vonage Dials In To WNBA Finals

September 1st 2006

The WNBA, which is celebrating its 10-year anniversary, scored an extension of its sponsorship with Vonage, who becomes the first presenting sponsor of the WNBA Finals.

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Ron Goch, The Telios Group 

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“No” Doesn’t Mean “No”

August 11th 2006

Mark Bozzini once said, “’No’ never means ‘No.’ It just means ‘Not now.’”

My kids often use Mark’s definition of “No,” except they think it means “maybe.”

There are also some very successful sales people who have the same definition of “No,” and as a result, have been very successful sales professionals.

So, if you work in sales, remember Bozzini and my kid’s definition of “no,” – “No never means No.” It may not mean “Yes,” but it may mean “Not now.”

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Ron Goch, The Telios Group 

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Do You Believe in What You Sell?

August 8th 2006

Many people sell products and services because they sincerely believe they are selling the world’s greatest product or service, and there are some people who are in sales because it’s an opportunity to make a living or collect a paycheck.

Do you sincerely care about your customers, and believe in the product and services you sell?

Joe Girard once said: “Being sincere is the easiest part of selling. It’s simply a matter of caring about your customer and believing in what you sell. If you don’t feel this way, my advice to you is to seek other employment or find a product to sell that you believe in.”

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Ron Goch, The Telios Group 

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What Would It Be Like To Be Sold Out?

June 27th 2006

Have you ever wondered what it would be like to be sold out before the season ever begins?  It’s a dream scenario, right?  Well, it just happens to be a “dream come true” for the Jacksonville Jaguars and you can read about it here.
 

In the meantime, most of the sports world will keep dreaming about experiencing its own season ticket sellout and implementation of a waiting list.
 

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Ron Goch, The Telios Group
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Spokane Chiefs: $100,000 Playoff Guarantee

June 9th 2006

Did you hear or read that Bobby Brett, who is president of the Spokane Chiefs and brother of Hall of Fame baseball player George Brett, guaranteed the Spokane Chiefs Hockey Club will make the playoffs or the ownership group will provide season ticket holders with refunds at the end of the 2006-07 season?

If you missed this story, you can read about it here.

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Ron Goch, The Telios Group 

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The Best in Sales…Our Children

May 18th 2006

We were enjoying a barbecue at or neighbors the other day and in exasperation I said, “If you ever want to learn a few tips or the best strategies for sales or negations, just observe our kids.”

I can’t tell you how many negotiations I’ve had with our kids over the years, and this past month seems to be some kind of family record. The kids have just been on a roll when it comes to trying to get their way, trying to stay up late, or an attempt to wiggle out of something they should be doing.

I don’t know how you feel, but it seems like kids these days are much smarter, wiser and craftier than when I was growing up. I guess that’s a round-about way to say our kids sure are smarter than I was growing up!

Bottom line, though, if you want to learn the best strategies in sales and negotiations, study your kids, or go to a school, park or playground and observe the kids sales and negotiation skills. You’ll witness first-hand some skillful youngsters selling to whoever will listen, and being as persistent as anyone until they get their way.

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Ron Goch, The Telios Group 

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Hawks Giving Away Lower Bowl Tickets!

April 7th 2006

Can you believe the Atlanta Hawks are giving away lower bowl tickets to see Shaq and the Miami Heat on Tues, April 18?
 

It’s true, but as they say, “Nothing’s FREE.”
 

The Hawks are offering a nice deal for anyone who places a deposit on 2006-07 Hawks season tickets.  For every $100 (per seat) deposit a person makes for 2006-07 Hawks season tickets, they will receive one Hawks-Miami lower bowl game ticket…free.
 

What do you think, a good deal for fans?
 

Many of the pro sports teams roll out its season ticket campaigns during the home stretch of its present season, and this is a good example of a team’s strategy to secure early deposits while the team is still playing versus the off-season when the team is likely not “top of mind.”
 

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Ron Goch, The Telios Group

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Is Ice Hockey Back?

March 28th 2006

It looks like ice hockey just might be making its way back.  In places like Green Bay, Wis., where football has been king for several decades, hockey is popular with both the young and not so young, and not only as a spectator sport.
 

Youth and adult leagues, as well as male and female participation numbers, are on the rise in Wisconsin and many other states.
 

In fact, Green Bay found a way to bring together its love for football and hockey back in February when they hosted the Frozen Tundra game that featured Wisconsin and Ohio State before 40,890 fans at Lambeau Field, a game which netted an estimated $2.8 in tourism revenue.
 

Most recently, Green Bay hosted an NCAA Hockey Regional and it was a big hit with local fans and attracted thousands of out of town visitors to the area.
 

Your turn to take a shot!
 

Do you think hockey is making its way back as the fourth most popular professional sport, or has NASCAR earned that distinction?
 

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Ron Goch, The Telios Group

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