Ron Goch
The Telios Group
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Crocs Make It to the NFL

July 4th 2007

Croc shoes can be found every where from young kids to not so young adults, and they’ve now made their way into the NFL.
 

You can check out the Kansas City Chief’s Crocs here.
 
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Ron Goch,
The Telios Group
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Marketers Seeking Gold at Daytona

July 2nd 2007

I read an interesting online article from Brandweek on How Marketers Will Seek Gold at the 50th Daytona 500.  Whether you’re into auto racing or not, it’s an interesting read on how markers will activate millions on the “The Great American Race,” which is slated for Feb 17.
 

Although over seven months away, the article points out there will be nearly 50 products branded with the 50th anniversary logo on store shelves this week.


  
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Ron Goch,
The Telios Group
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12 Commandments of Sports Marketing

June 7th 2007

 I received from a friend the Bill Veeck’s 12 Commandments of Sports Marketing and believe they’re not excellent for sports marketing, but applicable in many ways to business and life.  Here they are:
 

1. Take your work very seriously. Go for broke and give it your all.
2. Never ever take yourself seriously.
3. Find yourself an alter ego and bond with him for the rest of your professional life.
4. Surround yourself with similarly dedicated soul mates, free spirits of whom you can ask why and why not. And who can ask the same thing of you. (more…)

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A Look at the UW Athletics Marketing

February 6th 2007

The Wisconsin State Journal published an interesting article that takes a look at the University of Wisconsin Athletics marketing and promotions and how it has evolved over the years. An interesting look behind the scenes at how college athletics has evolved over the years.

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Ron Goch,
The Telios Group
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