Ron Goch
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Leverage Your Home Sporting Events
December 29th 2008
It amazes me how many sports teams choose to host the majority of its events on non-game days, and don’t fully leverage each home game. In some cases, teams actually make it a rule to avoid “game days” because the feeling is there’s already a long list of things to execute on games days.
There certainly are advantages to hosting events at corporate partner locations, as well as hosting selected events on non-game days for those teams that don’t permit coach or player interaction with fans on game days. There’s also a great opportunity each home game to host events that simply cannot be replicated (more…)