Ron Goch
The Telios Group
Email Ron
- The Telios Group
- The Telios Group Blog
- Telios Tips
- Quote of the Day
- Question of the Week
- Sales Team Thoughts
- Adventure (9)
- Attitude (30)
- Books & Reading (4)
- Business Best Practices (44)
- Change (6)
- Choices (9)
- Effort (5)
- Family (46)
- Fan Engagement (15)
- General (27)
- Giving (17)
- Goals (8)
- Gratitude (9)
- Happiness (12)
- Health & Wellness (9)
- Humor (10)
- Inspiration (8)
- Life-long Learning (31)
- Marathon Running (10)
- Marketing (4)
- Mentoring (7)
- Opportunities in Sports (9)
- Personal Development (8)
- Positive Thinking (11)
- Questions (5)
- Sales (21)
- Spirituality (6)
- Success (6)
- Technology (8)
- Television (1)
- Wisdom (14)
- August 2009 (4)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (4)
- January 2009 (4)
- December 2008 (5)
- November 2008 (4)
- October 2008 (4)
- September 2008 (5)
- August 2008 (3)
- July 2008 (4)
- June 2008 (5)
- May 2008 (1)
- April 2008 (4)
- March 2008 (5)
- February 2008 (4)
- January 2008 (4)
- December 2007 (5)
- November 2007 (4)
- October 2007 (5)
- September 2007 (4)
- August 2007 (4)
- July 2007 (9)
- June 2007 (21)
- May 2007 (23)
- April 2007 (21)
- March 2007 (17)
- February 2007 (20)
- January 2007 (21)
- December 2006 (17)
- November 2006 (15)
- October 2006 (22)
- September 2006 (20)
- August 2006 (17)
- July 2006 (16)
- June 2006 (22)
- May 2006 (23)
- April 2006 (20)
- March 2006 (6)
April 19, 2024
It amazes me how many sports teams choose to host the majority of its events on non-game days, and don’t fully leverage each home game. In some cases, teams actually make it a rule to avoid “game days” because the feeling is there’s already a long list of things to execute on games days.
There certainly are advantages to hosting events at corporate partner locations, as well as hosting selected events on non-game days for those teams that don’t permit coach or player interaction with fans on game days. There’s also a great opportunity each home game to host events that simply cannot be replicated anywhere else but in a sports team’s facility.
Each home game is an opportunity to host pre- and post-game events that could range from season ticket holder appreciation and behind the scenes tours to group leader influencer events.
Whether in a suite, hospitality room or on the court or field, teams can create once-in-a-lifetime experience for fans and prospects. Fans would love to walk the home court or run on the field, and enjoy the picture opportunities with family and friends.
These events could assist with retention of season ticket holders, group leaders and corporate partners, and generate new ticket and corporate partner referrals and sales.
Instead of hosting on a non-game day and incurring facility rental charges, teams could have the ultimate home court (field) advantage by hosting prior to a game, having easy access to players and coaches, and offer fans a unique experience they will remember for a lifetime and surely would share with others.
Whether a team hosts six games or 60 games a year, each one of the games is a fantastic opportunity to create memories for fans while increasing renewals, referrals and sales.
Here are three examples (as well as links to information and pictures) of once-in-a-lifetime events and experiences sports teams could consider for its game days:
Bobcats Season Ticket Holder Appreciation Month
Chicago Bears Football 101 Women’s Clinic
Warriors Season Ticket Holder of the Game
____________________________________________
Sign up for The Telios Group free eNewsletter, Ripples
Leave a Reply
To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.